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Build the integrated growth marketing engine that makes Serval the inevitable solution for prospects. You’ll design and run multi-channel campaigns that cut through noise, spark curiosity, and drive demand across the funnel. You’ll work closely with cross-functional teams to turn strategy into real-world campaigns that drive meetings, influence deals, and generate revenue.
Job Responsibility:
Decide which integrated campaigns we should run, why they matter, and how they come to life
Own end-to-end execution for email, direct mail, landing pages, and webinars
Partner cross-functionally to orchestrate design, content, blogs, video, paid ads, and PR
Write repeatable campaign playbooks that scale across audiences, use cases, and stages of the funnel
Partner closely with Sales to align campaigns to top priority accounts, competitive motions, and pipeline goals
Run multiple campaigns in parallel, balancing quick tests with bigger experimental bets
Track performance rigorously across engagement, meetings, pipeline influence, and revenue
Requirements:
4+ years of experience in growth, demand generation, or ABM marketing
Experience preferably selling to enterprise companies within a high-growth startup or B2B SaaS
Proven ability to concept, launch, and scale integrated, multi-channel marketing campaigns
Strong creative instincts paired with operational rigor and fast execution
Data-driven mindset with a track record of measuring, learning, and optimizing performance
Good attention to detail with the ability to catch what matters without getting stuck in perfection
Strong organizational and project management skills with the ability to juggle multiple projects
Comfort working in ambiguity within a lean, high-growth environment
Nice to have:
Experience running webinars is a plus
Hands-on experience with tools like HubSpot, Salesforce, Unify, Instantly, Clay, Framer, or similar