Integrated Enterprise Campaigns Lead

Every month, more than 200 million businesses use Meta technologies to connect with billions of people—and we're entering a new era where AI in combination with Meta’s messaging platforms can fundamentally transform how those businesses market, sell, and support customers. Meta is building products that combine our business messaging solutions with cutting-edge generative AI, enabling enterprises of all sizes to drive growth and operate customer engagement across the customer lifecycle more efficiently. As a Integrated Enterprise Campaigns Lead, you will be the primary strategist and cross-functional orchestrator for Business Marketing Messaging's (BMM) high-priority enterprise initiatives and integrated marketing plans to build enterprise decision-maker consideration for our growing suite of enterprise solutions and accelerate sales funnel performance in close synchronization with Sales teams. This is both a strategy and orchestration role for an experienced marketer who can quickly assess a large, ambiguous problem, build a point of view on how Business Messaging Marketing should support it, and then lead the cross-functional team to develop and execute plans. You will bridge the gap between 'what we could do' and 'what we should do' by evaluating product readiness, market opportunity, and audience needs. You will develop canonical marketing strategies and plans, and then orchestrate delivery across BMM, Growth Marketing, Product Marketing, and other partner teams—integrating new workstreams into existing efforts where appropriate.