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We’re looking for an Integrated Content & Social Strategist who can bridge storytelling and strategy across channels — connecting content, social media, and brand messaging to drive measurable business outcomes. This role combines strategic thinking with hands-on execution. You’ll develop content strategies, shape social narratives (especially for executives), and guide campaigns that strengthen brand visibility and engagement for B2B clients in talent, HR tech, and professional services. You’ll partner closely with creative, PR, and digital teams to ensure every piece of content — from long-form articles to short-form social posts — aligns with the overall campaign strategy and supports client goals.
Job Responsibility:
Develop integrated content and social strategies that align with client goals, brand positioning for the company and executives, and campaign objectives
Build and maintain editorial calendars across channels you recommend based on the strategy and client’s goals (e.g., executive social, corporate social, blog, email, website)
Define content pillars, themes, and tone of voice based on audience research and buyer journey mapping
Collaborate across creative, PR, and digital teams to translate strategy into messaging, creative concepts, and deliverables
Ensure every content asset, from campaigns to thought leadership to executive social, aligns with broader client brand, marketing, and business goals, supporting visibility, credibility, and engagement across the funnel
Ground all content in SEO insights, audience intent, channel best practices, and measurable objectives to maximize discoverability, relevance, and performance
Execute your social strategies and editorial calendars for both executive and corporate channels
Translate brand messaging into strong social narratives tailored to platform behaviors
Direct short-form content creation (LinkedIn posts, social graphics, short video concepts)
Optimize content for each channel’s audience and format while maintaining brand consistency
Monitor trends, algorithm changes, and engagement data to evolve strategies and improve performance
Collaborate with clients and internal teams on community engagement, response plans, and brand voice execution
Deliver social selling workshops to teach sales teams how to nurture a growing network of potential leads through LinkedIn, building rapport and forging trusted relationships that generate sales
Write or oversee development of thought leadership content, blog posts, case studies, and campaign assets
Partner with writers and designers to ensure cohesive storytelling across channels
Ensure content contributes to search performance, lead generation, and brand differentiation
Manage the Social Media Manager and social media contract team, including work product and performance management
Work closely with the Brand and Communications team to ensure content lines up with the company’s brand and go-to-market messaging
Work closely with the Growth Marketing Strategist on campaign strategy, planning, and execution across channels
Collaborate with account managers and PMs to ensure on-time delivery and alignment with client goals
Define KPIs and reporting frameworks for content and social performance
Analyze engagement, reach, and conversion data to recommend strategic optimizations
Present performance insights and growth opportunities to account and client teams
Requirements:
5–8 years of experience in content strategy, social media strategy, or integrated marketing (agency experience preferred)
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