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Serves as the primary contact for assigned clients and manages those clients’ account strategy, activities, reporting, etc.
Job Responsibility:
Serves as the primary contact for assigned clients and manages those clients’ account strategy, activities, reporting, etc.
Works with clients and senior leadership to develop and implement client public relations goals, strategies, and tactics
Exceeds client expectations while staying within budget parameters, managing their expectations accordingly
Aggressively manages budgets through weekly and monthly review of detailed billing reports
alerts senior leadership to challenges or issues with budgets
Reports status and progress of communications efforts to the client and senior leadership on a regular basis
alerts senior leadership to challenges or issues
Develops and oversees the implementation of communications plans, including material development, client event supervision, media relations, etc.
Supervises and participates in preparing and distributing client account materials, including weekly status reports, billing summaries, meeting agendas, meeting reports/recaps, project estimates and other documents as needed
Manages media relations through pitching stories, fostering relationships and developing targeted media lists
supervises account coordinator in monitoring media coverage, and preparing and distributing media value reports
Identifies key influencers and conducts outreach as needed for clients
Monitors media for industry trends and competitive evaluations
Researches and pursues speaking opportunities, award nominations and important community relationships on behalf of clients
Develops and fosters community relations awareness through keeping abreast of current news
liaising with chambers of commerce, city officials, area business councils
attending community events as appropriate, etc.
Develops, pursues and manages media promotions, partnerships and sponsorships and donations
Coordinates with team to develop collateral, including writing creative briefs
Manages junior staff as necessary
Supports new business development activities and pro-bono account work as needed
Maintains organized client files
Manages time entry on a weekly basis
Other duties as assigned
Requirements:
Bachelor’s degree in communications, public relations or a related discipline from an accredited four-year college or university
Minimum 3 years’ experience, including traditional, digital and social media
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