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Lunar Energy Logo Lunar Energy · -

Installer Marketing Manager

United States, Mountain View 110000.00 - 150000.00 USD / Year · Job Posted January 20, 2026
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Job Description

We're looking for a Installer Marketing Manager to lead our installer partner growth and enablement strategy during a pivotal expansion phase. You'll be joining early enough to shape how we scale our channel marketing program, building the playbooks and systems that will support Lunar's growth in new and existing regions across the country. In this role, you'll own the full lifecycle of our installer partnerships—from attracting and certifying new partners to ensuring existing installers have everything they need to successfully sell more Lunar Systems. You'll be equal parts strategist, executor, and collaborator, working cross-functionally with commercial, deployment, and product teams to drive channel revenue growth.

Job Responsibility

  • Develop and execute marketing strategies to recruit certified installers in new markets as Lunar expands
  • Create compelling partner value propositions and recruitment campaigns that resonate with solar installation businesses
  • Build scalable systems and processes for partner marketing onboarding and enablement
  • Design and deliver installer communications across events, email, social media, content creation, and other channels to drive engagement and product knowledge
  • Develop sales collateral, training materials, and resources that help partners effectively sell the Lunar System
  • Manage co-marketing programs with key partners to amplify reach and drive growth
  • Create partner training and enablement programs that ensure installers can confidently represent Lunar
  • Manage end-to-end execution of major industry trade shows, including vendor management, booth strategy, and ROI measurement
  • Plan and execute Lunar-owned events that strengthen installer relationships and build community
  • Spend time in the field with installers to understand their needs and gather insights
  • Own key performance metrics including channel revenue growth and expansion of certified installer base
  • Analyze campaign performance and partner engagement data to continuously improve programs
  • Use insights to inform strategy and demonstrate marketing's impact on channel growth
  • Shift focus throughout the year based on business priorities, whether that's trade show season, new market launches, or partner enablement initiatives
  • Take a bias for action approach—test, learn, and iterate quickly

Requirements

  • 5+ years of B2B or channel/partner marketing experience
  • Proven track record of growing partner networks and driving channel revenue
  • Experience with digital marketing, content creation, and data analysis
  • Strong project management skills with ability to manage multiple workstreams simultaneously
  • Proficiency with marketing tools (HubSpot experience is a plus)
  • Excellent written and verbal communication skills

Nice to have

  • Experience in solar, clean energy, construction, or trades industries
  • Familiarity with installer/contractor business models and sales cycles
  • Experience building partner programs from early stages

What we offer

  • Medical, dental, and vision insurance for employees and dependents
  • Flexible Paid Time Off plus 10 paid holidays
  • Tax deferred 401(k) plan
  • Paid parental leave for all full time employees including 12 weeks paid parental leave for the birthing mother and 6 weeks paid parental leave for the non-birthing parent
  • Subsidized EV charging and pre-tax commuter benefits
  • Equity in a fast-growing company and participating in our employee stock program
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