CrawlJobs Logo

Installer Marketing Manager

lunarenergy.com Logo

Lunar Energy

Location Icon

Location:
United States , Mountain View

Category Icon
Category:
-

Job Type Icon

Contract Type:
Not provided

Salary Icon

Salary:

110000.00 - 150000.00 USD / Year

Job Description:

We're looking for a Installer Marketing Manager to lead our installer partner growth and enablement strategy during a pivotal expansion phase. You'll be joining early enough to shape how we scale our channel marketing program, building the playbooks and systems that will support Lunar's growth in new and existing regions across the country. In this role, you'll own the full lifecycle of our installer partnerships—from attracting and certifying new partners to ensuring existing installers have everything they need to successfully sell more Lunar Systems. You'll be equal parts strategist, executor, and collaborator, working cross-functionally with commercial, deployment, and product teams to drive channel revenue growth.

Job Responsibility:

  • Develop and execute marketing strategies to recruit certified installers in new markets as Lunar expands
  • Create compelling partner value propositions and recruitment campaigns that resonate with solar installation businesses
  • Build scalable systems and processes for partner marketing onboarding and enablement
  • Design and deliver installer communications across events, email, social media, content creation, and other channels to drive engagement and product knowledge
  • Develop sales collateral, training materials, and resources that help partners effectively sell the Lunar System
  • Manage co-marketing programs with key partners to amplify reach and drive growth
  • Create partner training and enablement programs that ensure installers can confidently represent Lunar
  • Manage end-to-end execution of major industry trade shows, including vendor management, booth strategy, and ROI measurement
  • Plan and execute Lunar-owned events that strengthen installer relationships and build community
  • Spend time in the field with installers to understand their needs and gather insights
  • Own key performance metrics including channel revenue growth and expansion of certified installer base
  • Analyze campaign performance and partner engagement data to continuously improve programs
  • Use insights to inform strategy and demonstrate marketing's impact on channel growth
  • Shift focus throughout the year based on business priorities, whether that's trade show season, new market launches, or partner enablement initiatives
  • Take a bias for action approach—test, learn, and iterate quickly

Requirements:

  • 5+ years of B2B or channel/partner marketing experience
  • Proven track record of growing partner networks and driving channel revenue
  • Experience with digital marketing, content creation, and data analysis
  • Strong project management skills with ability to manage multiple workstreams simultaneously
  • Proficiency with marketing tools (HubSpot experience is a plus)
  • Excellent written and verbal communication skills

Nice to have:

  • Experience in solar, clean energy, construction, or trades industries
  • Familiarity with installer/contractor business models and sales cycles
  • Experience building partner programs from early stages
What we offer:
  • Medical, dental, and vision insurance for employees and dependents
  • Flexible Paid Time Off plus 10 paid holidays
  • Tax deferred 401(k) plan
  • Paid parental leave for all full time employees including 12 weeks paid parental leave for the birthing mother and 6 weeks paid parental leave for the non-birthing parent
  • Subsidized EV charging and pre-tax commuter benefits
  • Equity in a fast-growing company and participating in our employee stock program

Additional Information:

Job Posted:
January 20, 2026

Employment Type:
Fulltime
Work Type:
Hybrid work
Job Link Share:

Looking for more opportunities? Search for other job offers that match your skills and interests.

Briefcase Icon

Similar Jobs for Installer Marketing Manager

Retention & Growth Renewals Manager, EMEA Emerging Markets, Mid Market

The Retention & Growth Renewals Manager, EMEA Emerging Markets, Mid Market role ...
Location
Location
Netherlands , Amsterdam
Salary
Salary:
Not provided
https://www.atlassian.com Logo
Atlassian
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • English speaking and writing proficiency, French or Spanish as a second language
  • 7+ years experience in related field of Customer Success or Account management with 3+ years experience leading teams within inside sales/account management/customer success
  • Strong people leader with the ability to create and lead the vision for their team by developing effective sales strategies through strategic engagements with the C-suite
  • Track record of hitting revenue goals focused on MidMarket Enterprise customers through strategic engagements with the C-suite
  • 3+ years of experience with change management across a complex organization and territory
Job Responsibility
Job Responsibility
  • Nurture and motivate team members, providing performance feedback, and facilitating professional growth
  • Improve sales revenue in assigned territory through strategic customer engagement, focusing on software renewals, platform migrations, plan upgrades, and net-new sales
  • Collaborate with broader Sales teams(Channel & Advisory) & Post Sales Teams (CSMs) to lead strategies for revenue retention for existing customers and identifying upsell/cross-sell opportunities
  • Use data to support strategic territory planning with whitespace analysis and install base research
  • Change management, focusing on translating company wide KRs to team objectives
What we offer
What we offer
  • Health coverage
  • Paid volunteer days
  • Wellness resources
  • Fulltime
Read More
Arrow Right

Lifecycle Marketing Manager

The Lifecycle Marketing Manager will own end-to-end lifecycle programs that driv...
Location
Location
United States
Salary
Salary:
128000.00 - 160000.00 USD / Year
apollo.io Logo
Apollo.io
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 3–5+ years in Lifecycle Marketing, CRM, Growth Marketing, or related roles, ideally in B2B SaaS or a similar subscription model
  • Hands‑on experience designing and executing campaigns across at least two of the following stages: adoption, expansion, retention, renewal (install‑base experience strongly preferred)
  • Proficiency with lifecycle / marketing automation tools such as Customer.io, Braze, Iterable, Marketo, HubSpot, or similar (including building segments, triggers, and multi‑step flows)
  • Strong data literacy, comfortable pulling and interpreting performance reports, building segments from behavioral and firmographic data, and translating numbers into action
  • Proven track record of running experiments (A/B tests, multivariate tests) and iterating based on results
  • Demonstrated ability to collaborate with Sales and Customer Success teams and incorporate their feedback into lifecycle programs
  • Clear, concise written communication skills, especially for email and in‑product messaging
  • Ownership & Accountability: Owns well‑scoped projects from brief through launch and iteration, keeps stakeholders informed, and takes responsibility for outcomes
  • Problem Solving: Comfort with ambiguous, open‑ended lifecycle problems
  • can break them into actionable steps and identify the right solution with limited guidance
Job Responsibility
Job Responsibility
  • Expansion & Retention Campaign Execution Own the end‑to‑end execution of lifecycle journeys for install‑base customers across channels (email, in‑app, etc.) focused on adoption, expansion, and renewal
  • Signal-Based Targeting & Segmentation Use customer, product usage, and billing data to define segments such as high‑growth accounts, underutilized seats, low‑usage customers, and expansion‑ready accounts, and tailor campaigns accordingly
  • Onboarding & Early Adoption Support (with Expansion Lens) Support optimization of early‑lifecycle journeys (first 30/60/90 days) to ensure new customers adopt the features and behaviors that unlock long‑term retention and expansion
  • Experimentation & Optimization Run A/B and multivariate tests on messaging, timing, triggers, and segmentation. Analyze performance and share clear recommendations to improve seat & credit utilization, expansion opportunities, and retention
  • Measurement & Reporting Define and track KPIs for your programs (seat utilization, credit utilization, expansion pipeline influenced, churn indicators). Partner with RevOps and Marketing Ops to create dashboards and recurring reports for your area of ownership
  • Cross-Functional Collaboration Work closely with Sales, Customer Success, Product, Product Marketing, Growth, and Marketing Ops to ensure install‑base campaigns are aligned with GTM plays, product launches, and CS motions
  • AI-First Lifecycle Operations Use AI tools to brainstorm campaign ideas, generate copy & variants, assist with QA, and summarize results, increasing both speed and quality of execution
  • Lifecycle Infrastructure & Hygiene Maintain clean, well‑documented workflows and campaign logic. Partner with Marketing Ops on list health, deliverability, and segmentation hygiene for lifecycle programs. Create and update playbooks for the campaigns and components you own
  • Ownership & Continuous Improvement Independently identify gaps and opportunities in the expansion lifecycle, propose solutions, and execute well‑scoped projects that ladder up to quarterly team goals
What we offer
What we offer
  • equity
  • company bonus or sales commissions/bonuses
  • 401(k) plan
  • at least 10 paid holidays per year, flex PTO, and parental leave
  • employee assistance program and wellbeing benefits
  • global travel coverage
  • life/AD&D/STD/LTD insurance
  • FSA/HSA and medical, dental, and vision benefits
  • Fulltime
Read More
Arrow Right

Product Marketing Manager

As a Product Marketing Manager, you will be responsible for managing, testing an...
Location
Location
India , Gurgaon
Salary
Salary:
Not provided
https://cogoport.com/ Logo
Cogoport
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • BA/BS or equivalent working experience
  • 2+ years of product marketing experience in a B2B company (preferably app or similar tech)
  • experience with web analytics, A/B testing, and inbound marketing tactics
  • proficient in using smart CTAs and smart form features to optimize for lifecycle stage and progressively profile leads
  • organized and structured but flexible to the fast-paced environment of a startup
  • hands-on approach with a track record in helping app businesses launch products and improve post-install KPIs such as retention and revenue
  • good project management and communication skills, with the ability to work with multiple stakeholders
  • critical thinker and problem-solver
  • strong time management and project management skills
Job Responsibility
Job Responsibility
  • Prepare communication materials for field sales such as leaflets, presentations, and product features for customers
  • conduct online and offline activities to increase awareness of product offerings amongst target customers
  • coordinate with the COE Team for execution
  • increase conversion and wallet expansion to increase revenue multifold
  • define customer journey on the platform and ensure communication is sent based on customer behaviour
  • improve customer journey on the platform
  • segment customers based on behaviour, size, geography and devise strategy and communication plan to target customers
  • utilize the right channels to drive conversion and improve retention of the target segment
What we offer
What we offer
  • As per market standards
  • Fulltime
Read More
Arrow Right

Mid-Market Growth Manager

We seek a Growth Manager to join our team as we continue to serve as a key partn...
Location
Location
United States , Austin
Salary
Salary:
Not provided
qualia.com Logo
Qualia
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 4+ years experience in a sales, renewals, or customer success role
  • Experience in the technology space (vertical SaaS experience is a plus)
  • Deep, holistic knowledge of tech and business to evaluate and act on growth opportunities
  • Project management experience leading growth strategy for multiple initiatives simultaneously
  • Product management knowledge to strategically understand user interaction with the product
  • Proven ability to cultivate and maintain strong relationships with C-Suite executives
  • Experience in a customer-facing role maintaining successful relationships leading to exceptional satisfaction metrics
  • Skilled at working with cross-functional teams to execute new product initiatives and develop partnerships
  • Strong negotiation skills and ability to navigate complex, multi-stakeholder sales processes
  • Ability to develop and execute strategic account plans for sophisticated customers
Job Responsibility
Job Responsibility
  • Strategically identify and facilitate new opportunities between Mid-Market Accounts and Qualia within current install base
  • Work on highly visible projects requiring collaboration with multiple teams
  • Leverage Qualia's suite of digital real estate products and ecosystem to drive revenue growth and adoption
  • Prepare go-to-market strategies for Mid-Market Accounts
  • Develop and execute continuous, client-based communications to monitor success, adoption, and satisfaction
  • Align with internal and external product teams to implement Qualia's products
  • Drive revenue growth by managing entire renewal process and identifying upsell opportunities
  • Achieve monthly revenue targets for renewals and upsell/cross-sell
  • Proactively identify at-risk accounts and implement strategies to mitigate churn
  • Partner with Customer Success Managers, Deal Desk, Finance, Product, and other cross-functional teams
What we offer
What we offer
  • Comprehensive health plans
  • 401k program
  • Commuter benefits
  • Professional development
  • Parental leave
  • Flexible time off policy
  • Robust online onboarding program
  • Biweekly all hands meetings
  • Variety of internal virtual events
  • Fulltime
Read More
Arrow Right

Market Development Manager

The Market Development Manager is responsible for expanding the company’s presen...
Location
Location
United States , Dallas, Houston, San Antonio, OR Austin
Salary
Salary:
100000.00 - 125000.00 USD / Year
frontierdoor.com Logo
Frontier Door & Cabinet
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 5+ years of experience in business development or sales within the construction, millwork, or building materials industry (experience in multi-family preferred)
  • Strong understanding of construction project cycles, including bidding, submittals, and installation phases
  • Proven track record of generating and closing large-scale B2B sales
  • Excellent communication, presentation, and negotiation skills
  • Ability to read construction plans and specifications (a plus)
  • Self-motivated, organized, and driven to exceed goals
  • Proficiency in Microsoft Office Suite
  • Bachelor’s degree in Business, Construction Management, or related field preferred
Job Responsibility
Job Responsibility
  • Business Development: Identify and pursue new opportunities in the multi-family construction sector, including developers, general contractors, architects, and designers
  • Relationship Management: Build and maintain long-term partnerships with key clients, ensuring repeat business and strong referral networks
  • Market Strategy: Research market trends, competitor offerings, and regional opportunities to develop strategic growth initiatives
  • Sales Pipeline Management: Develop and manage a consistent pipeline of projects, from lead generation through bid submission and award
  • Collaboration: Partner with estimating and project management teams to ensure accurate proposals, timely delivery, and customer satisfaction
  • Brand Representation: Represent the company at trade shows, industry events, and professional associations to enhance visibility and reputation
  • Revenue Growth: Meet or exceed annual sales and margin targets by aligning business development efforts with company goals
  • Reporting: Track and report key performance metrics, including pipeline activity, conversion rates, and market insights
  • Fulltime
Read More
Arrow Right

Production Manager

A Production Manager here at OBE is responsible for many elements of a given pro...
Location
Location
United States , Los Angeles; San Francisco
Salary
Salary:
70000.00 - 100000.00 USD / Year
obexp.com Logo
On Board Experiential
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • BS/BA in Marketing, Business Administration, or related field preferred
  • Minimum 3 years of direct experience in producing experiential marketing programs and events
  • Must have BOTH a strong production background and a love for the world of producing killer events
  • Strong and proven relationships in the experiential and event industry
  • Branding and Fabrication
  • Vendors/partners sourcing, selections, and management
  • Print production from the small to large format scales
  • Off-the-shelf to fully custom fabrication projects
  • Utilization of varied substrates and materials
  • Install and maintenance of inventory
Job Responsibility
Job Responsibility
  • Executing the approved production-specific Scope of Work (in part or in whole) in support of client goals and objectives
  • Being in office, onsite, work-related travel
  • Collaborating with and management of other producers (internally and externally), production assistants and production coordinators
  • Managing multiple projects/events simultaneously at various stages of activation
  • Serve as one of the key production team contacts throughout the project process (through wrap up) with both internal and external teams
  • Oversee and support the day-to-day production activities including the creation, management and reconciliation of task/timelines, budgets, and overall project quality control
  • Coordination of internal teams and external crews/vendors
  • Work closely with internal teams (Account, Design, Creative, Technology, Operations) to ensure the high quality and smooth operation of overall production and that all key deliverables are met to the client’s satisfaction
  • Manage production-related communications and documentation in an efficient and professional manner, maintaining high standards of quality at all times
  • Actively share (in-house) knowledge, know-how, learnings, and expertise, with other OBE team members
What we offer
What we offer
  • Medical/dental/vision insurance
  • Employer paid basic life and personal accident insurance
  • Annual Profit Sharing/Bonus Plan based on the company’s performance and your individual performance
  • 401(k)
  • Healthcare Flexible Spending Account
  • Dependent Care Flexible Spending Account
  • PTO
  • STD/LTD insurance benefits
  • Recovery days
  • Happy hours
  • Fulltime
Read More
Arrow Right

Senior Vice President - Cards Portfolio and Installments Lead

The Marketing Product Group Manager is a senior management level position respon...
Location
Location
United Arab Emirates , Dubai
Salary
Salary:
Not provided
https://www.citi.com/ Logo
Citi
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 10+ years of relevant experience
  • Experience managing in a global, complex and matrixed organization
  • Demonstrated knowledge and experience with the industry, banking, and investment products
  • Working knowledge of different systems, theories, and practices relevant to a function
  • Practical experience of multiple business cycles
  • Knowledge of industry and competitor products/services
  • Working knowledge of strategic direction of the function within the business as well as a solid conceptual/practical grounding in function and/or area of expertise
  • Consistently demonstrates clear and concise written and verbal communication
  • Demonstrated project management skills
  • Demonstrated internal and external negotiation skills
Job Responsibility
Job Responsibility
  • Design and lead strategic marketing programs, strategic program roadmaps, program development, program/product launches, and program marketing to gain maximum benefit from each program/product and deliver on client value propositions
  • Utilize specialty knowledge to review, analyze, and develop beyond existing solutions, as well as develop and communicate a business plan on approaching the marketplace
  • Develop plans and ensure successful execution of functional strategies for a business or product requiring coordination and integration across teams/business units, as well as construct and ensure successful execution marketing plan that spans product, brand, acquisition, customer, and retention to improve performance, brand preference, and client engagement
  • Execute day-to-day product marketing for core products including program delivery, client experience, and client communications strategy, help the team prioritize, negotiate, and remove obstacles, and provide input into strategic decisions affecting job family/function within a region/business
  • Drive client value propositions, positioning, segmentation, pricing, targeting, channel strategies, and competitive differentiation to achieve preferred status as a partner to Citi clients
  • Conduct client and competitor market research, develop a product innovation roadmap, and direct and oversee all aspects of program life cycle management including market demands, technology trends, and competitive field
  • Create and deploy marketing strategies, lead conceptualization and implementation of key growth initiatives, and maintain current market intelligence on overall industry verticals and competitors, as well as exercise control over resources, policy formation, and planning
  • Assist in winning new business relationships in all supported verticals using available tools such as industry publications, direct mail, internet presence, trade shows, call, and strategic alliances
  • Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency, as well as effectively supervise the activity of others and create accountability with those who fail to maintain these standards.
What we offer
What we offer
  • Global Benefits
  • Best-in-class benefits
  • Equal opportunity and affirmative action employer
  • Fulltime
Read More
Arrow Right

Visual Merchandising Manager

As a Visual Merchandising Manager at Rapha, you will bring our brand to life in ...
Location
Location
United Kingdom , London
Salary
Salary:
Not provided
rapha.cc Logo
Rapha
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 5+ years of experience in a visual merchandising role, ideally within premium retail or lifestyle brands
  • A strong portfolio showcasing innovative and commercial VM executions
  • Excellent eye for detail, spatial planning, and storytelling through physical environments
  • Deep understanding of how VM influences consumer behavior and retail KPIs
  • Experience managing external suppliers, budgets, and installation timelines
  • Ability to travel to store locations and lead installations when needed
  • A genuine passion for design, retail, and cycling culture (cycling knowledge is a plus, but not essential)
Job Responsibility
Job Responsibility
  • Lead Visual Merchandising Strategy
  • Create Immersive In-Store Experiences
  • Seasonal Planning & Execution
  • Retail Standards & Guidelines
  • Collaboration Across Teams
  • Performance & Reporting
  • Sustainability & Materials
What we offer
What we offer
  • Flexible working hours
  • Support for ad-hoc remote working during the week - minimum 4 days in office
  • 25 days annual leave
  • 2 additional days paid time off to participate in a sportive or similar related cycling event
  • A flexible riding benefit to allow you to go out riding on a Wednesday morning with colleagues or learn to cycle through our Getting Started Scheme
  • An annual clothing allowance of £1,120 for testing and promotional purpose
  • A company bonus scheme
  • A health cash plan provided by Healthshield worth up to £1405 per year
  • Mental health support with MyndUp
  • Free barista coffee and social drinks in the office
  • Fulltime
Read More
Arrow Right