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Owner and leader of the Business Analytics relationship with Insights, Marketing and Sales, as well as Nielsen and other external sources, managing Nielsen and Kantar Homepanel end to end agenda.
Job Responsibility:
Execute descriptive and strategic analyses aimed at the Insights, Marketing and Sales agenda, summing to the objectives and considering the business’s process
Be a partner and strategic thinker, propose, be proactive and be a team player
Play the role of gatekeeper of all PepsiCo´s market (Internal & external) data, leading the agenda with key suppliers and maintaining alignment among Global and Local needs for that subject
Ensure that all PepsiCo´s market data is reliable in terms of quality and timing
Develop market analysis for Foods categories, answering main key business questions with data visualization, and descriptive/strategic analysis
Develop and execute visualization capability across sector and categories enhancing report automation seeking for efficiency on working time spend
Develop the integration and recommendation of holistic solutions to key business questions based on market dynamics, macroeconomic situation and consumer trends to develop strategies for the channel to help grow the business
Influence with insights and added value the AOP / PSP processes helping on strategies creation with data that validates the relevance of initiatives for our business partners
Being able to recommend different solutions and suppliers, focused on the business questions and available budget
Fully responsible for Business Analytics working plan and its capabilities. Know, understand and be able to promote methodologies with stakeholders
Requirements:
Bachelor's Degree in Marketing, Actuary, Business Administration (preferred)
5 years of experience in market research for Food & Beverages industry or massive consumption market
English language proficiency both oral and written
Strong experience working with Nielsen and Homepanel information
Stakeholder management
Experience in developing and implementing successful projects with focus on results, to manage projects that impact business objectives
Ability to manage problems from complex to simple
Strong communication and Story telling
Analytical thinking with proven ability to connect data & generate insights, as well as future forces of change, and deliver clear outlook scenarios along with implications for the business
What we offer:
Opportunities to learn and develop every day through a wide range of programs
Internal digital platforms that promote self-learning
Development programs according to Leadership skills
Specialized training according to the role
Learning experiences with internal and external providers
Recognition programs for seniority, behavior, leadership, moments of life, among others
Financial wellness programs that will help you reach your goals in all stages of life
A flexibility program that will allow you to balance your personal and work life, adapting your working day to your lifestyle
Wellness Line, thousands of Agreements and Discounts, Scholarship programs for your children, Aid Plans for different moments of life