Insights Lead - SodaStream - South Europe Cluster

• Lead end-to-end consumer and shopper insight generation across qualitative and quantitative research
• Analyze market, category, and competitive data (e.g. Nielsen, Kantar) to identify trends, risks, and opportunities
• Support growth agenda including penetration, brand awareness, and behaviour change
• Apply advanced analytics techniques such as segmentation, forecasting, and predictive modeling
• Leverage AI and machine learning tools for trend detection, sentiment analysis, and demand forecasting
• Translate complex datasets into clear, actionable insights for business teams
• Design, maintain, and automate dashboards and reporting solutions using BI tools (Power BI, Tableau)
• Ensure accessibility, consistency, and reliability of key business data
• Drive adoption of data visualization and insight tools across the cluster
• Partner with Marketing, Category, Sales, Finance, and Data/IT teams to shape data-driven strategies
• Support leadership with insight-based recommendations for key decisions
• Drive a consumer-centric mindset across the organization
• Harmonize insight methodologies, tools, and frameworks across markets
• Ensure consistency while adapting to local market dynamics and maturity levels
• Share best practices and build a common insight language across the cluster
• Manage research agencies, data providers, and analytics partners
• Ensure quality, relevance, and cost efficiency of external insights
• Drive continuous improvement of insight generation capabilities

• Strong experience in consumer insights, market research, or data analytics
• Proven track record in FMCG or consumer goods, ideally in a multi-market environment
• Advanced expertise in BI tools (Power BI, Tableau) and data visualization
• Strong knowledge of syndicated data sources (Nielsen, Kantar, IRI/Circana equivalents)
• Advanced analytical skills: segmentation, forecasting, predictive modeling
• Exposure to AI / machine learning applications in insights or marketing
• Strong ability to translate complex data into clear business storytelling
• Excellent stakeholder management and cross-functional collaboration skills
• Strong project management capabilities in multi-country environments
• Ability to operate with autonomy and influence without authority
• Strategic mindset combined with strong commercial awareness
• English mandatory, French required
• Additional language: Italian and/or Spanish is a strong plus

Italian and/or Spanish is a strong plus