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Insights Associate Analyst

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Pepsico

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Location:
India , Hyderabad

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Category:
IT - Software Development

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Contract Type:
Employment contract

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Salary:

Not provided
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Job Description:

The Insights Associate Analyst is a key insights partner role to the QFNA business which is a larger part of the PFUS brand and marketing teams. This role supports the understanding of retail & consumer data to identify growth opportunities for the PepsiCo PFUS business. This role enables acceleration of the PepsiCo business growth by contributing to the S&T team within the Hub. The team is also responsible for creating/updating dashboards, delivering periodic and on-demand performance reviews and addressing ad-hoc requests based on internal and external data sources.

Job Responsibility:

  • Execute against the team charter for the Insights & Reporting vertical
  • Be an indispensable insights business partner to the PFUS Business Unit
  • Execute market, portfolio and brand level reporting of marketing KPI performance
  • Leverage business performance explanations in form of ad-hoc asks or strategic deck development
  • Be proactive and find opportunities to explain business performance, drivers and optimization opportunities
  • Monitor key channel, customer, competitor and emerging player performance
  • Support communication processes with Insights & Reporting vertical leaders and Business Partners
  • Help Insights & Reporting vertical leadership develop and finetune internal COE processes
  • Improve existing processes based on frequent end-user and Business Partner feedback loop
  • Act as a business partner for insights, strategy & delivery point of contact for all regular reporting & analysis needs
  • Support simplification, standardization and digitalization efforts

Requirements:

  • Master's in marketing or management, economics, mathematics
  • 5 years+ experience in a leading research agency (Nielsen/IRI Circana) as client servicing front end role or in any consumer goods company part of BU insights function
  • Potential to develop leadership and influencing profile
  • Strong collaborator
  • Proven analytics, shopper research experience, consumer insights experience or commercial experience with strong analytical skills
  • High degree of familiarity with CPG and Food & Beverage industry data sources (Nielsen/IRI, GlobalData, Kantar Worldpanel, etc.)
  • Deep understanding of CPG industry business performance outputs and causal measures
  • Strong MS Office mastery with strategic presentation and excel mastery
  • PowerBI knowledge is a plus
  • Managerial experience not needed but a plus
  • Fluent spoken & written English – a must have

Nice to have:

  • PowerBI knowledge
  • Managerial experience

Additional Information:

Job Posted:
May 05, 2026

Employment Type:
Fulltime
Work Type:
On-site work
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