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Insights & Analytics Area Manager Growth & Marketing

https://www.ikea.com Logo

IKEA

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Location:
Sweden , Malmö

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Contract Type:
Not provided

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Salary:

Not provided

Job Description:

You will lead the Growth & Marketing Insights & Analytics department, develop and drive the agenda and execution of the area within Retail Insights & Analytics. Inspire and develop its leaders and individual contributors to continuously drive value creation from data, insights and analytics, and to accelerate data-driven decision making for our Growth & Marketing retail area.

Job Responsibility:

  • Create a solidly embedded demand for Insights & Analytics solutions to meet the requirements of the business in both short and long-term perspective
  • Proactively contribute to conversations to ensure the right data, measures and processes are implemented to make data-driven decisions that will inform the retail area
  • Be responsible for setting the Area Insights & Analytics team priorities - considering the area priorities and ensuring maximum impact - and acting as representative for all Insights & Analytics aspects within the area
  • Be responsible for recruiting, developing and retaining resources and expertise to efficiently and consistently develop and execute the Insights & Analytics strategy within the area
  • Provide leadership that promotes and inspires best practices in Insights & Analytics – continually benchmarking against industry standards and trends
  • Lead, coach and develop team members to secure people development, leadership and succession and a high performing team
  • Support, coach and co create within of Insights & Analytics management team, department strategy and development, represent D&A organization across stakeholders, countries and organization

Requirements:

  • Extensive (10+years) experience in leading, building and developing Research Insights and Data & Analytics departments overseeing the full spectrum of Insights, Data and Analytics (qualitative insights, business intelligence, (big)data analysis, data science)
  • Broad market research knowledge on macro, meso and market drivers, brand tracking and translating the outcome of these to an integrated strategic advice
  • Excellent understanding of the application of advanced analytics and data analytics in addressing and answering business questions
  • Extensive experience in marketing strategies, market segmentation and market positioning methods and tools, including CRM, loyalty, marketing mix modelling and attribution
  • Hands-on experience of programming languages, statistical methods and modern data platforms and systems
  • Understanding of Machine Learning & (Data) Engineering in the fast-moving data technology landscape
  • Experienced in change management, project management and managing complex stakeholder environments
  • Good knowledge of the IKEA corporate identity, core values and vision of creating a better everyday life for the many people

Additional Information:

Job Posted:
April 24, 2025

Employment Type:
Fulltime
Work Type:
On-site work
Job Link Share:

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