Insights & Analytics Area Manager Growth & Marketing, IKEA

IKEA

Location:
Sweden, Malmö

Category:
IT - Software Development

Contract Type:
Not provided

Salary:

Not provided

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Job Description:

You will lead the Growth & Marketing Insights & Analytics department, develop and drive the agenda and execution of the area within Retail Insights & Analytics. Inspire and develop its leaders and individual contributors to continuously drive value creation from data, insights and analytics, and to accelerate data-driven decision making for our Growth & Marketing retail area.

Job Responsibility:

Create a solidly embedded demand for Insights & Analytics solutions to meet the requirements of the business in both short and long-term perspective
Proactively contribute to conversations to ensure the right data, measures and processes are implemented to make data-driven decisions that will inform the retail area
Be responsible for setting the Area Insights & Analytics team priorities - considering the area priorities and ensuring maximum impact - and acting as representative for all Insights & Analytics aspects within the area
Be responsible for recruiting, developing and retaining resources and expertise to efficiently and consistently develop and execute the Insights & Analytics strategy within the area
Provide leadership that promotes and inspires best practices in Insights & Analytics – continually benchmarking against industry standards and trends
Lead, coach and develop team members to secure people development, leadership and succession and a high performing team
Support, coach and co create within of Insights & Analytics management team, department strategy and development, represent D&A organization across stakeholders, countries and organization

Requirements:

Extensive (10+years) experience in leading, building and developing Research Insights and Data & Analytics departments overseeing the full spectrum of Insights, Data and Analytics (qualitative insights, business intelligence, (big)data analysis, data science)
Broad market research knowledge on macro, meso and market drivers, brand tracking and translating the outcome of these to an integrated strategic advice
Excellent understanding of the application of advanced analytics and data analytics in addressing and answering business questions
Extensive experience in marketing strategies, market segmentation and market positioning methods and tools, including CRM, loyalty, marketing mix modelling and attribution
Hands-on experience of programming languages, statistical methods and modern data platforms and systems
Understanding of Machine Learning & (Data) Engineering in the fast-moving data technology landscape
Experienced in change management, project management and managing complex stakeholder environments
Good knowledge of the IKEA corporate identity, core values and vision of creating a better everyday life for the many people

Additional Information:

Job Posted:
April 24, 2025

Employment Type:

Fulltime

Work Type:

On-site work

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Insights & Analytics Area Manager Growth & Marketing