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As the Insights Analyst role, you will support decision making in the Customer Personalisation & Identity business unit, across customer communications (orchestration of marketing emails and other owned comms channels), PDE (personalisation of Rewards offers) and NHP (personalisation of banner inventory).
Job Responsibility:
Partnering directly with stakeholders to deeply engage with business problems, executing plans for analysis and hypothesis validation to drive better decision making
Lead insights briefs end to end, from requirements gathering to executing a work plan and synthesising insights into engaging business packs
Promote a culture of test & learn, and support stakeholders to set up AB tests and analyse results
Advise on and build incrementality frameworks for the understanding of business impact of new digital products or marketing campaigns
Support reporting needs with the use of SQL and data visualisation tools
Effectively diagnose and translate ambiguous business problems into clear and actionable analytical work plans
Translate complex data insights into clear, actionable strategic recommendations for business leaders across Customer Identity & Personalisation
Act as a trusted advisor to the business leaders, collaborating with cross-functional teams and other leaders within the Business Unit to provide thought leadership on leveraging data, analytics, modelling and self-serve reporting to unlock business value and shape strategy
Requirements:
4+ years of experience in data, analytics or related field, with a proven track record of delivering impactful insights and influencing business decision making
Strong data manipulation and analysis skills using SQL
Experience with AB Testing and ability to guide stakeholders end-to-end from setup to analysis of results
Strong data visualisation and communication skills (written and verbal), with the ability to synthesise insights concisely in slide packs
Comfortable working in complex, multi-stakeholder environments
Growth mindset and passion for continuous learning
A commercial mindset with a thirst for partnering directly with stakeholders and being close to the business outcome and not just technical tasks
What we offer:
Team discounts across our range of Woolworths Group brands you know and love and a robust rewards program that celebrates and incentivises purpose-driven work
12 weeks paid parental leave for primary caregivers plus paid superannuation for up to 12 months while the Team Member is on parental leave - eligible from the first day of employment
A range of programs to help you prioritise and manage your wellbeing, including 24/7 access to the Sonder app
A progressive and competitive leave policy that gives you more space for what matters to you