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Are you passionate about understanding consumers and how their world is evolving? Are you a great storyteller? Interested in helping the Taylors of Harrogate business ensure our brilliant brands continue to truly delight consumers now and in the future? We are looking for an Insights Analyst to join our Insight team at Taylors of Harrogate, within the Bettys & Taylors Group. Based at our Pagoda House site in Harrogate as an Insights Analyst you will be responsible for helping to drive Taylors long-term success by connecting the business to a deep understanding of consumers and the external landscape. This role builds strong relationships, manages insight resources effectively, and transforms rich insights into clear, actionable stories, aligned with business priorities and inspiring customer-first decisions.
Job Responsibility:
The collation and synthesis of a breadth of primary and secondary insights, which tell a clear and engaging story, aligned to business priorities and supporting business strategy & performance
Distribution of insights to support projects and aid embedding of a customer first culture, including establishing and maintaining a central knowledge hub and delivering a Customer Closeness Programme
Management and optimisation of secondary insight resources to include agency partnerships
Supporting the wider Insight team purpose (to generate insights that aid strategic decision making), to include research project support & budget management
Requirements:
Familiar with qualitative and quantitative insight sources
Exceptional written and verbal communication skills with the ability to summarise and present insights clearly and persuasively
Strong problem-solving capability – able to analyse multiple data sets and translate findings into concise, story-led deliverables aligned to business objectives
Curious and proactive mindset with commercial and consumer understanding, ideally with experience in FMCG
Strong relationship building skills
Ability to manage external agency partners
Excellent communication skills
Nice to have:
Experience in FMCG
What we offer:
Free meals, drinks and snacks while at work
Discretionary quarterly profit-share bonus
Holiday allowance with the option to buy and (in some cases) sell additional days