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In this role you will transform data into powerful stories that shapes the future of great brands by understanding what makes people tick. You will be the engine of our insights projects, translating quantitative and/or qualitative data, and client challenges into compelling conclusions and strategic recommendations. You are curious and collaborative, and eager to manage diverse projects, deepen client relationships, and develop your skills as a marketing insights consultant.
Job Responsibility:
Impactful client delivery: Design integrated research approaches by interpreting client briefs to develop sharp, focused research plans. You will select and blend the right mix of quantitative and/or qualitative methodologies to build a holistic understanding of the consumer
Anticipate research challenges during design phases and pivot methods to address emerging needs (e.g., adjusting tasks for participant engagement)
Plan and lead the analysis, weaving together data from various sources (e.g., survey data, qualitative discussions, cultural trends) to uncover the core "why" behind the "what"
Systematically synthesize fragmented data sources into a unified "current state" picture, identifying key patterns, "need-to-know" insights, gaps, and priorities
Bridge raw data to strategic storytelling by structuring findings into coherent, client-ready outputs with clear implications
Transform data into a persuasive story by developing clear, visually engaging reports. Your work will connect present insights with visionary outcomes to provide a forward-looking perspective for the client
Use AI and our other proprietary technology to enhance efficiency, connect different data types, and add strategic depth to your analysis
Client Partnership & Strategic Support: Act as a proactive and strategic partner for clients, managing timelines and ensuring deliverables meet their business needs
Add value by applying your knowledge of the client's business, competitive landscape, and marketing fundamentals to synthesize a full-picture perspective
Co-create with seniors and clients in real-time (e.g., in AI-assisted brainstorming sessions) rather than working in silos
Support senior team members in client workshops and brainstorms, helping to turn hybrid insights into actionable tools, playbooks, and strategies
Commercial & Operational Acumen: Drive commercial growth by contributing to persuasive proposal writing and identifying expansion opportunities within existing accounts, motivated by an interest in winning work and representing our brand in the market
Efficiently manage multiple projects with diverse methodologies, coordinating seamlessly within your team to ensure high-quality, on-time delivery
Demonstrate a growth mindset and team-oriented approach, actively seeking to learn from senior colleagues while maintaining a passion for staying at the forefront of the insight sector
Requirements:
Advanced knowledge in a relevant field (e.g., social sciences, psychology, business, economics), typically developed through a Master’s degree or comparable professional experience
Proven experience (around 5 years) in market research, data insights, or analytics, with a background in an agency environment considered an asset
Strategic Thinking: Connect Marketing insights to a broader organizational goal, strategically influencing and shaping thinking
Thought Leadership: Through expertise and vision linking to our culture and values. Driving change and influence
Strategic Business Acumen: Understanding industry trends, competitive landscapes, and organizational context is crucial, aligning research efforts within our strategy
Influential Communication: Presenting complex findings persuasively to executives and clients is a key skill. Their ability to influence decisions makers.
Research Innovation: Applying knowledge of how to identify innovation opportunities, develop, optimize and take concepts to market
Technical AI Skills: Using the Human8 canvas in combination with AI prompts to extract insights, understanding and meaning, confident to apply AI and run workshops to assist in the process of analysis and information structuring
What we offer:
Receive direct mentorship and master cutting-edge methodologies in behavioral science and AI analytics
Do meaningful work that shapes key decisions and influences client futures
Thrive within a culture built on curiosity, collaboration, and innovation
Build your career at a recognized industry leader with a strong heritage in brand growth