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The Insight Manager reports to one of the teams of Senior Research Managers. The key role of the Insight Manager is to manage quantitative, qualitative and community research projects, with the supervision of senior researchers.
Job Responsibility:
Project Management: The Insight Manager is the project owner for several smaller tactical projects which are taking place simultaneously, with little direction from seniors
Play a supporting role on larger strategic projects
The Insight Manager cross-department relationships are an example to junior consultants
Activity Design: Lead on deciding the best approach and ideas for capturing the data needed
Can design most types of Activities with only light direction from seniors
Fieldwork: A confident moderator
Capable of going beyond taking what people say at face value, laddering to understand the unspoken and emotion, which sit deeper
Able to evaluate the status of survey fieldwork and make decisions facilitating fieldwork progress (e.g., regarding modification of quotas)
Analysis and Reporting: Able to analyze any Activity data
Take the lead in designing an analysis plan, which is used to brief others (e.g., PST, external moderator, etc.). For more complex projects, the Insight Manager can do this with only light direction from seniors
Create reports that are commercially savvy, which include growing experience with the client / category / sector
Outputs are client ready (including conclusions and recommendations) before getting final input from seniors
Ensure that relevant insights from other sources (e.g., Culture and Trends, client data) are brought in at key points in the process to add value
Solution Design: Can interpret a client's information needs and are able to translate them into overall project design and deciding on the right Activities and Solutions to use. For complex projects, do this with the support from seniors
Able to spot opportunities to incorporate solutions beyond primary research (e.g., Culture Trends, crowdsourcing through eÿeka, etc.)
Presenting: Regularly give presentations to clients, with support from seniors
Involved in the preparation of client workshops / brainstorms and attend in a supportive role
Account Management: An independent client handler
Can build good working relationships with clients and have learnt to flex style as needed
Attentive to their needs, whilst balancing the commercial needs of the business and maintaining good relationships internally
Involved in the presenting of NTMY meetings with clients
Build the client network outside of the insight team
Growth Marketing: A master of every client’s sector (e.g., what their key business topics and KPIs are)
Share internal content with own network (in a targeted and personalized way) and support the account with this too
Can create contents (e.g., blogposts, client case studies etc.)
Commercial Management: Aware of commercial skillset and how can they complement other assets in the team
Experienced with the customer relationship platforms needed to manage the accounts (e.g., Microsoft Dynamics 365)
Understand our unique selling arguments of the tools / methods / solutions we offer and how we position vs. competitors
Committed to the principle of a client facing target, beyond project interactions
Business financial acumen continues to grow and take ownership of the contribution to the financials on a project
Involved in the brainstorming for and (co-)writing of proposals for simple projects
Actively participate in smaller / simple sales pitches
Proactively looking to support the (Sr) Business Director, to gain experience in reaching out to new clients
Coaching: Support the development of junior consultants through on-the-job coaching
Share experiences and best practice tips (e.g., how they can manage their time / projects)
Follow up on experiences and training to drive higher performance
Requirements:
Analytical Skills: Strong ability to analyse data, identify patterns, and draw conclusions
Excellent Communication: Clear verbal and written communication skills, and in English
Strategic Thinking: Ability to connect research insights to broader organizational goals
Adaptability: Flexibility in handling changing priorities and deadlines
Technical Proficiency: Familiarity with tools such as data analysis software
Leadership: Experience in leading research teams and managing projects
Education level: A bachelor's degree or higher in a related field (e.g., social science, psychology, business, or economics)
Experience: At least 5 years of professional research experience. Demonstrated experience in Taiwan market research, along with a solid understanding of Taiwanese culture and consumer insight trends
Proven Track: Demonstrated success through the impactful research