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Are you an insight-led, commercially sharp innovation marketer ready to shape the future of a fast-growing FMCG drinks portfolio? The Advocate Group are proud to be partnering with a fast-growth FMCG business with a strong presence across retail, e-commerce, and out-of-home channels. Their exciting portfolio includes household-name brands and exclusive partnerships across the drinks category. They are now looking for an Innovation Marketing Manager to bring their vision to life, turning insight into a high-impact innovation pipeline.
Job Responsibility:
Building and owning the 3–5 year branded innovation pipeline, aligning it to long-term growth ambitions
Identifying innovation opportunities through consumer insight, trends, category data, and competitor analysis
Take ownership of innovation projects from idea to market, developing commercial cases, tracking progress, and delivering products on time and on target
Defining target consumers, brand positioning, and propositions across flavour, format, packaging, and usage occasions
Shaping channel-specific innovation strategies across Retail, Convenience, OOH, International, and D2C
Monitoring competitor activity, category shifts, and global trends to keep the business ahead of the curve
Collaborating with R&D, NPD, Supply Chain, Finance, and Operations to ensure feasibility and flawless execution
Requirements:
Proven experience in FMCG brand management, innovation, NPD, or category development
A track record of delivering early-stage innovation and/or commercial brand launches
Strong understanding of consumer behaviour, category dynamics, and brand-building principles
An insight-led mindset, comfortable working with agencies and research tools to uncover emerging trends
A proactive, organised approach, capable of managing multiple projects simultaneously