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Innovation Marketing Manager

United Kingdom, Merseyside · Job Posted March 20, 2026
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Job Description

Are you an insight-led, commercially sharp innovation marketer ready to shape the future of a fast-growing FMCG drinks portfolio? The Advocate Group are proud to be partnering with a fast-growth FMCG business with a strong presence across retail, e-commerce, and out-of-home channels. Their exciting portfolio includes household-name brands and exclusive partnerships across the drinks category. They are now looking for an Innovation Marketing Manager to bring their vision to life, turning insight into a high-impact innovation pipeline.

Job Responsibility

  • Building and owning the 3–5 year branded innovation pipeline, aligning it to long-term growth ambitions
  • Identifying innovation opportunities through consumer insight, trends, category data, and competitor analysis
  • Take ownership of innovation projects from idea to market, developing commercial cases, tracking progress, and delivering products on time and on target
  • Defining target consumers, brand positioning, and propositions across flavour, format, packaging, and usage occasions
  • Shaping channel-specific innovation strategies across Retail, Convenience, OOH, International, and D2C
  • Monitoring competitor activity, category shifts, and global trends to keep the business ahead of the curve
  • Collaborating with R&D, NPD, Supply Chain, Finance, and Operations to ensure feasibility and flawless execution

Requirements

  • Proven experience in FMCG brand management, innovation, NPD, or category development
  • A track record of delivering early-stage innovation and/or commercial brand launches
  • Strong understanding of consumer behaviour, category dynamics, and brand-building principles
  • An insight-led mindset, comfortable working with agencies and research tools to uncover emerging trends
  • A proactive, organised approach, capable of managing multiple projects simultaneously

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