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The Marketing Executive will support the Director of Innovation Marketing as part of the integrated marketing team. This position provides the opportunity to manage and execute campaigns with a particular emphasis on the Innovation line of business. Key initiatives under this remit include the Catalyst program, Innovation Hub, Hackathons, the Excellence Awards program, and Accelerate events. The primary objectives of these campaigns are to enhance awareness and engagement, increase participation, drive event registrations, and deliver tangible value to TM Forum Members. Campaign success will be tracked using key performance indicators (KPIs), and the Marketing Executive will collaborate with the Director of Innovation Marketing to achieve the desired results across various channels, including email, social media, internal communications, web, events, and advertising.
Grow audience and engagement by developing creative collateral and campaigns
Coordinate with agencies, suppliers, and internal stakeholders to ensure delivery within agreed timelines
Collaborate with the Marketing Operations and Marketing Communications teams to schedule activities and report on campaign performance and success against established KPIs
Uphold and effectively communicate the TM Forum brand and values
Requirements
At least one year of marketing experience within a B2B environment
Ability to work independently in a disciplined, structured, and organized manner, including remote working
Prior knowledge in using content management systems and related tools to manage website content
Experience utilizing social media channels to promote products and services
Working knowledge of email automation tools such as Marketo, HubSpot, or Mailchimp
Outstanding written and spoken English, with meticulous attention to detail
Nice to have
Familiarity with design and video editing tools such as Canva are a plus