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The Innovation Commercialisation Manager (ICM) role is accountable for translating the GB innovation and renovation pipeline into a commercial reality through three main areas. Firstly, the ICM will partner with European innovation team to bring the pipeline to Gate 3 approval (concept and design) with GB specific consumer and customer validation. Secondly, the ICM will lead the commercialisation of each project to deliver amazing execution and outcomes. This involves working with the GB consumer marketing team to develop a 3 year launch plan into Gate 5 approval. Finally, the ICM role will then monitor perfect activation across all touchpoints into Gate 6 learning and drive issue resolution. The role works closely with European Innovation and the GB Sales and marketing teams, supply chain teams, customer marketing teams and commercial teams throughout all stages.
Job Responsibility:
Partner with European innovation team to bring the pipeline to Gate 3 approval
Lead the commercialisation of each project to deliver amazing execution and outcomes
Work with the GB consumer marketing team to develop a 3 year launch plan into Gate 5 approval
Monitor perfect activation across all touchpoints into Gate 6 learning and drive issue resolution
Lead the GB alignment meetings with the GB exec and senior business partners
Be the pioneers for test and learn launches within GB
Build Value Chains, P&Ls and be the lead contact from a project management side
Ensure all Innovations deliver strong NSV forecasts and are margin enhancing
Ensure the forecasts built as part of the commercial sign off are deployed to the sales teams
Work with a cross-functional team to lead excellent launch, nurture and exit plans
Build customer propositions for launches
Lead all liquid tastings with customers for all new projects
Partner with GB Marketing teams to ensure clear review and course correct
Support the development of the GB innovation strategy
Input into the SPK Reviews and presentation with the exec
Ensure Commercial teams are shared further out pipelines
Lead a cross-functional team internally, hold people to account
Present to the Exec multiple times throughout the monthly innovation cycle
Build initial Innovation SOP and hold tension along the innovation process
Be the budget owners for A&P for all innovation launches
Work with the supply teams to build a robust forecast for launches
Requirements:
Ideally Commercial & Marketing experience - +5/6 years experience
Experience in brand strategy, category or RGM would be beneficial
Polished and engaging presentation and selling skills
Successful management of senior business partners at all levels
Ability to work with ambiguity and at pace with multiple projects
Exceptional ability to build and maintain genuine relationships
Demonstrated brilliant execution to impeccably high standards
Deep personal accountability for great performance
Strong end to end commercial FMCG understanding
High levels of numerical competence and attention to detail
Ability to story tell and bring all levels along the innovation journey
Ability to proficiently use excel, powerpoint, Nielsen, Kantar
Nice to have:
Experience in brand strategy, category or RGM would be beneficial