Inhouse UGC content creator/video editor (Meta Focus)

• Creative Production & Performance (50%): On-Screen Talent: Confidently act as the primary on-screen talent for UGC delivering authentic, persuasive, and engaging performances that resonate with target audiences. Delivering a range of UGC styles such as: speaking to camera, unboxing, writing on post-its, street interviews, timelapses
• Shooting/Directing: shoot scenes remotely and on away shoots (monthly)
• Concept Generation: Ideate and script new ads based on current social trends, competitor analysis, and existing high-performing ad formats
• Trendspotting: Stay up-to-date with the latest Meta ad policies, algorithm shifts, and video trends on Reels and TikTok to ensure our creative is always fresh and compliant
• Editing & Post-Production (50%): Rapid Editing: Execute dynamic, fast-paced editing, focusing on strong hooks, clear calls-to-action (CTAs), and platform-specific pacing (Reels/TikTok style)
• Version Control: Create multiple variations of each core concept (e.g., varying hooks, CTAs, and music tracks) to maximize creative testing potential
• Optimization: Work closely with the Meta Manager to understand what is working and what is not and optimise towards higher performance creatives

• Creative Versatility (Non-Negotiable): Proven comfort and experience both in front of and behind the camera as a UGC creator or brand spokesperson
• Meta Ad Expertise: Not essential but preferred - experience producing content for meta ads
• Editing Proficiency: ability to cut together videos fast whilst maintaining a good standard of production quality. However the level of editing required is relatively low. We’re looking for a high turn over of creatives
• Time Management: Excellent organizational skills and ability to manage multiple rapid production cycles concurrently

Meta Ad Expertise: Not essential but preferred - experience producing content for meta ads