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Influencers & Community Lead Skin Care

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Unilever

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Location:
Indonesia , Banten

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Category:
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Contract Type:
Not provided

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Salary:

Not provided
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Job Description:

Lead influencer marketing & community strategy, integration with brand plans and agency management. Cultivate and manage critical 1:1 endorsement relationships with key influencers. Responsible for being the 'live' voice and ears of the skincare brand across social communities. Be in conversations and engagement (online/offline) with audiences and manage owned channels and brand social presence, acting as the primary point of contact for the brand fans & derms community.

Job Responsibility:

  • Lead influencer marketing & community strategy, integration with brand plans and agency management
  • Cultivate and manage critical 1:1 endorsement relationships with key influencers
  • Responsible for being the 'live' voice and ears of the skincare brand across social communities
  • Be in conversations and engagement (online/offline) with audiences and manage owned channels and brand social presence, acting as the primary point of contact for the brand fans & derms community
  • Develop and execute a comprehensive influencer & community marketing strategy aligned with the brand's overall marketing objectives, target audience, and budget
  • Keep strong pulse & be the forefront on influencer, creator & community trends, formats, platform changes, and cultural moments relevant to beauty/skincare/derms expert
  • Identify, vet, and onboard a diverse roster of influencers who align with the brand's values, aesthetic, and target audience
  • Proactively engage with relevant communities & create interactive community activities
  • Manage the influencer & community briefing process
  • Collaborate closely with the chosen influencer marketing agency
  • Negotiate contracts for Key Influencers, usage rights, compensation, and ensure compliance with local advertising regulations
  • Analyze influencer content performance, ROI, and insights to inform future strategy

Requirements:

  • Proven experience specifically in influencer marketing, ideally within the beauty or lifestyle industry
  • Proven experience directly managing online & offline communities, ideally for brands or in the beauty industry
  • Proven ability to plan, execute and manage influencer marketing campaigns from start to finish
  • Experience in building and nurturing strong relationships and long-term with influencers, agencies, and other relevant stakeholders
  • Experience collaborating with and overseeing external influencer marketing agencies
  • Familiarity with negotiating influencer contracts, usage rights, and campaign deliverables
  • Proficiency in using influencer marketing platforms and analytics tools to track campaign performance, measure ROI, and generate actionable insights
  • Strong Communication Skills
  • Relationship Management Skills
  • Analytical Mindset
  • Strategic Influencer & Community Marketing
  • Campaign Planning
  • Target Audience Understanding
  • Trend Awareness
  • Passion for Beauty
  • Influencer & Community Relationship Building
  • Relationship Management Tools
  • Negotiation & Communication
  • Agency Management
  • Briefing & Collaboration
  • Campaign Management
  • Budget Management
  • Performance Measurement & Reporting
  • Contract & Legal Knowledge
  • Creative Eye

Additional Information:

Job Posted:
February 07, 2026

Employment Type:
Fulltime
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