Influencer, Social & Communications Specialist Job at Wolverine Worldwide (London)

Job Description

As an Influencer & Communications Specialist, you will champion the brand and strengthen community engagement across influencer, PR, and social channels. You’ll support the Global PR, Comms & Influencer Manager in the daily execution of our organic influencer program, including gifting and maintaining a strong understanding of the influencer landscape. You will manage influencer partnerships end-to-end - working with talent and agents, coordinating onboarding, contracts, and briefs to bring collaborations to life. You’ll also help deliver events across PR, influencer, social, and internal brand initiatives. In this role, you will contribute to compelling upper - and mid-funnel storytelling that builds brand heat, relevance, and cultural impact.

Job Responsibility

Be a guardian for the brand ensuring all influencer content is representative of our brand mission and values
Plan, execute and measure the success of influencer content, using tools such as Tribe to understand EMV, impressions, reach etc
Be a lead for our sisterhood network, cultivating relationships and always ensuring that the brand is seen in the best possible light
Manage relationships within our Sisterhood Network paid partnerships, be confident in liaising with agents or directly with influencers to negotiate, compile briefs and be comfortable and confident speaking with our legal teams on contracts
Deliver influencer content on time and on budget, managing relevant critical paths and informing internal teams of key dates and sign off meetings
Work collectively with other brand experts across Social, Growth and Product to ensure strategic alignment with influencer and PR briefs
Work with the Global PR, Comms and Influencer Manager to plan seasonal requirements for influencers using your network to leverage existing relationships and cultivate more when needed
Support our external PR agency to deliver Press Office services effectively
Work collaboratively with other channels to deliver best in class influencer and PR initiatives that amplify Sweaty Betty
Compile wrap reports post campaigns to showcase results
Help to deliver and support the execution of unique and on brand influencer and community events utilising our large retail footprint to increase brand awareness
Be the influencer and community champion ensuring and influencers or creators adhere to our brand guidelines
Regularly meet and engage with influencers from an organic POV but also from our Sisterhood Network to ensure we are building strong relationships
An understanding of the social landscape with experience in reactive content creation, e.g events, with additional experience specifically briefing and working with influencers on content
Support the social team where necessary, attending relevant events or shoots to help create content to sit on our own channels
Support the Global PR, Comms & Influencer Manager when working on the quarterly toolkits, demonstrating an awareness of how we respond to a brief based on campaigns and key brand moments

Requirements

Proven experience in influencer management
An awareness and understanding of the PR and social landscape
Culturally aware of the activewear market and the communities within it
Positive attitude and a good energy
An excellent communicator and relationship builder
Excellent collaboration skills to work effectively with internal teams and external partners
Ability to support cross-functional projects and drive marketing initiatives
Happy to roll sleeves up and get stuck in – have a can-do attitude
Attention to detail
A genuine brand fan
Experience of building communities both online and in person
Experience in events delivery and support

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Influencer, Social & Communications Specialist

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