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Plaud is building the next generation intelligence infrastructure and interfaces to capture, extract, and utilize intelligence from what people say, hear, see, and think. The Influencer Marketing Senior Manager will develop and own the Americas influencer marketing strategy, lead a team, manage creator partnerships, execute campaigns, and analyze performance.
Job Responsibility:
Develop and own the Americas influencer marketing strategy, aligned with global brand and growth objectives
Lead, mentor, and scale a high-performing influencer team
Build a scalable operational model: creator tiers, vertical playbooks, funnel, and ROI frameworks
Identify, recruit, and manage a strong pipeline of creators across YouTube, Instagram, Facebook, LinkedIn, X, TikTok, podcasts, etc.
Negotiate contracts, rates, deliverables, usage rights, exclusivity, and long-term partnerships
Build professional creator relationships based on trust, creativity, and measurable performance
Own end-to-end execution: briefing, content review, approval, tracking, and optimization
Coordinate product seeding, sample scripts, and content enablement
Partner with Product Marketing to craft tailored messages for each vertical audience
Define and monitor OKRs including content quality, click sessions, engagement, reach, sentiment, ROI, CPV, and attributed revenue
Maintain a performance dashboard
Report weekly and monthly insights, learnings, and recommendations
Align with the Brand, Paid Media, IMC, and PR teams for integrated campaigns
Collaborate with Marketing Team for testimonial and case-study content
Work with Legal on contracts, compliance, usage rights, and disclosures
Requirements:
Bachelor’s degree in Marketing, Communications, Business, or a related field preferred
5–10 years in influencer, creator, or partnerships management, preferably in AI, tech, SaaS, or consumer electronics
Proven experience leading a team
Strong negotiation and long-term partnership-building skills
Deep understanding of content performance levers
Strong analytics, project management, communication, and cross-functional skills
Ability to leverage AI to enhance work efficiency
What we offer:
Top-tier healthcare for employees and dependents, including dental and vision, and a generous employer subsidy
401(k) plan for full time employees with company matching
Unlimited PTO, plus 13 paid holidays
12 weeks of paid time off to spend time with your new family, regardless of gender
Minimum of 3x in office per week
New hires are equipped with their choice of new top-of-the-line laptops and workstation setups