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We’re looking for an Influencer Marketing Manager to own and scale our creator partnerships from strategy to execution. This role sits at the intersection of brand, performance, and culture. You will build relationships with creators who genuinely align with our values, while driving measurable business impact and expanding Open’s subscriber base. You’ll have full ownership of our influencer ecosystem – including paid partnerships, UGC, gifting, and long-term creator relationships. You will source and manage creators, develop scalable UGC pipelines, and build long-term partner relationships. You’ll maintain a constant pulse on new platforms, emerging creators, and cultural trends, translating what’s resonating into high-performing content and partnerships. This role will work closely with performance marketing, content, and leadership teams to ensure influencer initiatives ladder directly into monthly growth goals. You will be responsible for testing, optimizing, and scaling what works while continuously refining strategy to create a well-rounded partner program.
Job Responsibility:
Own influencer marketing strategy from beginning to end – executing all influencer campaigns from sourcing, outreach, negotiations, briefing, execution, and reporting
Manage and scale the Open Ambassador program
Identify emerging creators and highly engaged micro influencers to hit monthly growth metrics
Optimize existing partner performance while expanding into new, untapped cohorts
Work with leadership and finance to ensure the program is meeting monthly channel goals for acquisition & efficiency
Build a diverse partner network to expand acquisition and awareness for Open app & studio
Collaborate cross-functionally with Content & Paid teams to build best in class partner briefs for monthly campaigns
Track and analyze campaign performance to identify growth opportunities
Keep a pulse on emerging platforms, best in class creative, and new content styles to ensure Open’s influencer program remains unique, efficient, and ahead of the latest social media trends
Requirements:
5+ years influencer, affiliate experience driving profitable customer acquisition and managing large budgets
Proven success executing influencer campaigns that contribute to full-funnel performance
Strong written and verbal communication skills
Mastery in storytelling using the tools of data, insights, and calculated intuition
A dynamic approach to problem solving and the ability to toggle between creative and analytical mindset
Attention to detail and craftsmanship while also considerate of deadlines, constraints, and the big picture
Exceptional project management experience
Agile thinker who can navigate ambiguity
Self sufficient, proactive, motivated, and collaborative
Passionate about humanities, wellness, and culture
Experience in a fast-paced, performance-oriented environment