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Influencer Marketing Manager

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Luma AI

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Location:
United States , Los Angeles ▼

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Category:
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Contract Type:
Not provided

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Salary:

125000.00 - 175000.00 USD / Year
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Job Description:

This is a rare opportunity to join a foundational team and establish creator marketing as a core growth lever. You will be instrumental in turning creator momentum into a durable engine for Luma, shaping how we operationalize influencer marketing as the company scales. This is an opportunity to build and scale our creator marketing function.

Job Responsibility:

  • Own the strategy and execution of creator marketing initiatives tied to primarily growth and secondarily brand goals
  • Translate creative narratives into scalable creator activations across platforms (YouTube, TikTok, Instagram, X, emerging channels)
  • Design programs that favor repeat collaborations over one-offs, while remaining execution-focused and outcome-driven
  • Build influencer programs that scale efficiently, leveraging in-house resources, third-party platforms, and agencies
  • Develop clear processes for creator sourcing, contracting, briefing, content delivery, approvals, and post-campaign analysis
  • Define success upfront: KPIs, benchmarks, attribution models, and learning goals are set before campaigns launch
  • Track and analyze performance across reach, engagement, conversions, CAC/LTV contribution, and qualitative signal, using data to refine programs and budgets

Requirements:

  • 3–7+ years of hands-on experience in influencer or creator marketing
  • Proven experience running influencer programs that scale, not just bespoke, one-off collaborations
  • Deep familiarity with creator platforms, tooling, and workflows (discovery, contracting, tracking, reporting)
  • Demonstrated creator empathy, having spent years working with, for, or alongside creators, with a natural obsession for discovering new talent
  • A programmatic thinker who understands how creator marketing works as a system—inputs, outputs, feedback loops, and cost structures
  • A strong operator and analyst, for whom measurement is core to how you work
  • you can design frameworks, interpret results, and act on them
  • A history of driving tangible, high-impact results in a fast-paced, resource-constrained setting, with specific go-to-market or operational outcomes you personally owned and delivered

Nice to have:

  • Experience at high-growth B2C tech or "Prosumer" tools (e.g., Runway, Midjourney, Canva, Duolingo, Hinge) where creator-led growth was a primary lever
  • Ability to point to specific numerical results in your professional background (e.g., "Scaled program from 0 to 500 creators," "Managed $1M+ monthly budget," "Reduced CAC by 20%")
  • You live and breathe the creator world
  • discovering new talent is fun for you, not work
  • Deep understanding of attribution complexity and experience with various attribution models and tooling for influencer marketing
  • Active engagement in the "Creator Economy" discourse on platforms like Twitter/X, demonstrating a passion for creator news and trends

Additional Information:

Job Posted:
February 10, 2026

Employment Type:
Fulltime
Work Type:
On-site work
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