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Influencer Marketing Manager

United States; Canada · Job Posted December 08, 2025
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Job Description

Join our team as an Influencer Marketing Manager and take the lead on building and managing impactful influencer programs that drive brand awareness and sales. In this role, you’ll recruit high-performing creators, negotiate partnership terms, oversee campaign execution, and track performance to deliver measurable results. We’re looking for candidates with 3+ years of experience in influencer marketing, strong relationship management skills, and a strategic mindset. If you're passionate about creator-led growth and know how to turn partnerships into performance, we want to hear from you.

Job Responsibility

  • Develop and execute influencer partnership strategies to support both B2C and B2B brand awareness, engagement, and lead generation goals
  • Source, vet, and recruit relevant influencers and thought leaders across platforms who align with brand values and campaign objectives
  • Build and manage relationships with influencers, subject matter experts, talent managers, and creator agencies
  • Negotiate contracts, deliverables, and compensation structures with creators for both consumer-facing and business-focused campaigns
  • Coordinate end-to-end campaign execution, ensuring messaging aligns with target audiences, including key business decision-makers
  • Monitor campaign performance and optimize strategies using data-driven insights
  • Collaborate with internal teams (creative, sales, paid media, eCommerce) to amplify influencer content across key touchpoints
  • Track performance metrics and deliver regular reporting on ROI, engagement, conversions, and other KPIs
  • Stay on top of influencer marketing trends, platform changes, and emerging industry voices

Requirements

  • 3+ years in influencer marketing or partnerships management, with a strong track record in both B2C and B2B campaigns
  • agency or multi-client experience preferred
  • Proficient in using influencer marketing platforms and analytics tools to track performance, evaluate ROI, and optimize campaign strategy
  • Excellent written and verbal communication skills to build and maintain relationships with influencers, stakeholders, and clients across industries
  • Proven ability to deliver measurable outcomes through influencer campaigns, including increased engagement, lead generation, or sales—especially in B2B settings
  • Able to manage multiple partnerships simultaneously and troubleshoot challenges quickly to maintain smooth operations and high creator satisfaction

Nice to have

Familiarity with B2B influencer tactics, thought leadership amplification, LinkedIn creator partnerships, and cross-functional collaboration with sales and content teams

What we offer

  • Hybrid work and remote work options are available outside of the head office locations
  • Flexible work hours
  • Summer Fridays
  • Insurance coverage with cost incentives
  • Paid parental leave benefits
  • Advancement opportunities
  • Ongoing training and development opportunities
  • Opportunities to travel
  • 401K contribution matching plan after 6 months
  • Company sponsored events
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