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You will play a key role in developing and executing influencer marketing strategies to promote our Notion’s brand, enhance brand awareness, drive engagement, and achieve marketing objectives. This includes developing relationships with influencers, creating content through partnerships, analyzing trends and reporting. This role blends relationship-building, creative strategy, and strong editorial judgment, partnering closely with cross-functional teams to turn insights into creator-led stories that travel.
Job Responsibility:
Developing and implementing influencer marketing strategies to align with overall global Storytelling goals
Identifying and building relationships with creators who align with the brand’s values and target audience
Collaborating with influencers to create engaging, creative content that makes an impact on our various audiences
Negotiating and managing influencer partnerships, ensuring clear expectations and deliverables
Conducting analysis of influencer performance, translating learnings into actionable programming decisions
Understanding of global social trends and drive alignment across the Storytelling team, bringing ideas that ladder to a cohesive story
Requirements:
Bachelor’s degree in Marketing, Communications, Advertising or a related field
3+ years of demonstrable experience in influencer marketing or digital marketing
Strong understanding of social media platforms, influencer trends and content creation, particularly in the tech and AI niches
Editorial judgement and a clear brand lens
Global and creative mindset, with the ability to develop innovative influencer campaigns
Excellent relationship-building and time management skills
Detail-oriented with the ability to manage numerous partnerships on an ongoing basis
Data-centric and proficiency in reporting influencer marketing analytics
Knowledge of legal and ethical considerations in influencer partnerships
Proficiency in using influencer analysis tools (like Aspire, Amplitude, Hex) and operational AI tools
You don’t need to be an AI expert, but you’re curious and willing to adopt AI tools to work smarter and deliver better results
Nice to have:
Direct experience in content creation and storytelling
A curious and creative mindset to develop innovative campaign ideas for influencers
Ability to identify influencers on the upswing
What we offer:
Highly competitive cash compensation, equity, and benefits