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We are looking for Influencer Marketing Lead who will be responsible for how Juniper shows up in the world through the voices of our community, from trusted influencers to real patient stories. You’ll own the strategy and execution for how we build partnerships with influencer and patient talent to drive brand credibility, organic advocacy, and patient acquisition. Working within the Organic Growth team, you’ll collaborate with Paid Growth, Brand, and Creative to ensure our creator partnership-led content performs across paid and organic channels. This is a performance marketing role grounded in community, you’ll scale trusted voices, convert through storytelling, and build repeatable models for growth. As an Influencer Marketing Lead, you will own and grow Juniper’s community of talent in the UK. You'll own the strategy and day-to-day execution of all talent activity in the UK across paid and social. This is a high-ownership, high-leverage role at the intersection of brand, performance and product.
Job Responsibility:
Own the performance strategy for creator partnerships (influencer, UGC and patients), with a focus on acquiring high-quality creators through both organic and paid content
Own a scalable creator acquisition engine, identifying, vetting, and prioritising partners who align with Juniper’s brand values, resonate with our core audience, and demonstrate willingness to advocate authentically
Develop partnership briefs, incentive structures, and creative frameworks that enable creators to produce authentic, high converting content tailored to their audience
Launch, optimise, and scale both organic collaborations and whitelisted paid campaigns, ensuring content feels native while driving measurable performance
Partner with Creative to continuously evolve storytelling formats based on performance insights, customer feedback, and emerging creator best practices
Ensure all creator driven content is high performing, compliant, emotionally sensitive, and on brand
Collaborate closely with Brand and Compliance to uphold Juniper’s standards for trust building, safety, and legal robustness across all partnerships
Directly manage and develop an Influencer Marketing Manager
Run structured feedback loops with creators and internal teams to improve conversion over time and build repeatable, scalable models for partnership led creative
Report on and optimise for: Patients acquired via influencer, UGC, and patient partnerships (organic, paid, content led)
CAC for creator led acquisition, including cost efficiency across formats and creator tiers
Requirements:
6-8+ years experience in talent roles at agencies or high-growth consumer or healthcare brands
Proven ability to build and scale creator-first content across social platforms, both organic and paid
Strong commercial and strategic judgement across brand, performance and compliance
Excellent relationship builder, comfortable managing high-volume relationships with creators, talent and agencies
Experienced managing junior team members and building healthy, high-output teams
Energised by systems, playbooks, and building structure for scale
Comfortable operating in a fast-changing, ambiguous, high-ownership environment
What we offer:
Your own stake in the business with our employee options program
Annual development budget plus 3 days of professional development leave
Hybrid setup with 3 days a week in our Old Street office
Private health insurance through Vitality or opt for a monthly wellness allowance
25 days of holiday, enhanced parental leave and work from anywhere 3 weeks out of the year
A vibrant office culture with regular socials, clubs, after-school sport, and seasonal events