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As an Influencer Marketing Intern, you’ll support the execution of our influencer and creator marketing efforts, helping bring our brand story to life through authentic partnerships and engaging content. You’ll assist in identifying, coordinating, and managing influencer collaborations that drive brand awareness, spark audience engagement, and support broader marketing initiatives with the goal of educating and entertaining.
Job Responsibility:
Help manage and clean house within key influencer marketing databases like Tribe Dynamics
Compile and analyze influencer performance data and campaign metrics
Assist the Influencer Marketing Manager in executing VIP influencer gifting strategy (packing mailers, organizing special one-off gifts, shipping out boxes, etc.)
Manage product seeding logistics, including gifting, shipping, and tracking deliveries
Research and source new influencer partners aligned with brand goals and campaigns
In particular, identify promising Gen Z and Gen Alpha creators that align with Tower 28’s brand mission and identity
Track influencer posts, stories, and coverage for live campaigns, events, and gifting initiatives
Support influencer event logistics and planning
Support the planning and execution of marketing and community events, such as fitness partnerships and other pop ups
Support the creation of influencer briefs and communication materials
Requirements:
Current junior or senior year undergraduate student studying marketing, communications, journalism, or a related field
Thoroughly engaged with TikTok and familiar with trending sounds, hashtags, etc
Strong understanding of beauty and skincare creator landscape, with an eye for GenZ and Gen Alpha talent
Strong organizational skills, with the ability to multitask and meet deadlines in a fast-paced environment
A positive + motivated individual that gets energy from a fast-paced startup environment
A highly detail-oriented taskmaster who loves a good checklist + challenge
Loves to collaborate with others and have strong interpersonal skills
Passion for clean beauty, inclusivity, and sustainable practices
Must be based in Los Angeles, CA and open to being hybrid
Internship dates may be flexible but should be available for a minimum of 8 weeks between the end of May and August
This job may have physical demands as necessitated by the execution of set-up and take-down of IRL events, etc. Applicants should be prepared to lift up to 20 lbs and remain on their feet for extended periods
Nice to have:
The ideal candidate has a background in influencer marketing on TikTok, and has a passion for finding the perfect influencers to represent a brand