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Influencer Manager

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Airbnb

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Location:
Mexico, Mexico City

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Category:
-

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Contract Type:
Employment contract

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Salary:

60000.00 - 75000.00 MXN / Month
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Job Description:

We are looking for a dynamic, collaborative, and creative Influencer Manager to execute Airbnb’s influencer strategy in Mexico. In this role, you’ll localize regional priorities and deliver best-in-class campaigns that connect Airbnb to culturally relevant conversations and communities. You’ll be responsible for managing day-to-day influencer execution: identifying and nurturing creator relationships, leading campaigns end-to-end, overseeing briefing and contracting, and partnering closely with internal stakeholders, and agency teams. This is a hands-on role for someone passionate and knowledgeable about the power of influencer marketing and knows how to translate brand objectives into content that is native, thumb-stopping and earns influence, not interrupts.

Job Responsibility:

  • Execute local influencer campaigns aligned to regional and global priorities, owning timelines, creative execution, and performance tracking
  • Build and manage strong relationships with creators - from up-and-coming talent to seasoned partners - to ensure authentic storytelling and long-term brand advocacy
  • Identify and vet influencers for brand and campaign fit across Instagram, TikTok, and YouTube, ensuring inclusive, culturally relevant casting
  • Identify potential opportunities for collaboration with key opinion formers including policy, cultural and news influencers and third party validators and execute our new policy influencer program in Mexico
  • Draft clear, strategic briefs that reflect campaign objectives, key messages, and content guidelines
  • Partner with legal and agency teams to draft and negotiate influencer contracts, including deliverables, usage rights, paid media options, exclusivity, and payment
  • Collaborate with internal teams (PR, policy, social, marketing, legal, and community) to ensure seamless campaign delivery
  • Manage all logistics for influencer stays or experiences - including vetting, Host coordination, credit/coupon approvals
  • Lead influencer onboarding and content reviews to ensure quality and alignment with Airbnb brand standards
  • Track influencer performance, deliver regular updates to the regional team, and support the creation of end-of-campaign reports across all social channels (with support from agency)
  • Work with the Marketing Affiliates team and regional influencer lead to align plans, avoid duplication of efforts, and maximize impact of our influencer campaigns
  • Partner with the policy team and policy comms manager to ideate and create strong reputation building campaigns through relevant key opinion leaders and political and economic influencers and industry expert
  • Stay plugged into culture and trends: bringing forward creator ideas, campaign hooks, and reactive opportunities in real time
  • Monitor performance using tools such as CreatorIQ and Sprinklr
  • partner with agency to optimize campaigns accordingly

Requirements:

  • 5–7 years of experience in influencer marketing, talent partnerships, or social-first content strategy
  • A deep understanding of the creator landscape in Mexico and strong instincts on what content resonates and why
  • Proven ability to manage end-to-end influencer campaigns: from sourcing and briefing to contracting and performance analysis
  • Experience working with social platforms including Instagram, TikTok and YouTube
  • Confident managing external agencies and multiple stakeholders across legal, marketing, and comms
  • Strong written and verbal communication skills
  • experience writing briefs and reviewing content
  • Comfortable with creator negotiations, including deliverables, usage rights, and paid media
  • Familiarity with influencer marketing tools (CreatorIQ, Sprinklr or similar) and reporting best practices
  • Able to juggle multiple campaigns, creators, and deliverables at once while maintaining high attention to detail
  • Passion for storytelling, digital culture, and brand building through the creator economy
What we offer:
  • bonus
  • benefits
  • Employee Travel Credits

Additional Information:

Job Posted:
December 16, 2025

Employment Type:
Fulltime
Work Type:
On-site work
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