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We are seeking an experienced Organic Influencer Relations Manager to join our team and lead our earned media efforts with content creators and influencers across various gaming and social media platforms. This role will focus on building and maintaining organic relationships with content creators, influencers and opinion leaders to increase organic coverage and visibility for our products, particularly the Dying Light franchise.
Job Responsibility:
Developing and executing organic influencer strategies to expand visibility of our products among gaming, entertainment, and lifestyle audiences
Building and maintaining relationships with content creators, from up-and-coming to established influencers
Leading the Techland Creator Program and other creator-focused programs and serve as the the company’s primary point of contact for influencers, opinion leaders and their representatives
Creating and implementing creative campaigns and pitches to secure meaningful coverage and content opportunities
Organizing and securing reviews/previews for our products in partnership with the Public Relations team
Managing and growing the community of creators interested in covering our products
Attending industry events and leverage networking opportunities to generate visibility
Requirements:
Proven experience in influencer management, PR, talent management, or as a content creator
Deep understanding of creator trends and social media platforms (YouTube, Twitch, Discord, Instagram, TikTok and others)
Excellent communication and relationship-building skills
Creative problem-solving abilities and experience in developing memorable creator experiences
Passion for gaming, particularly the Dying Light franchise
Nice to have:
Already established network of existing relationships with creators is a significant plus