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Influencer Lead

basicagency.com Logo

BASIC/DEPT®

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Location:
United Kingdom , London

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Category:
-

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Contract Type:
Not provided

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Salary:

Not provided

Job Description:

We’re looking for an Influencer Lead to help define and grow the influencer discipline at DEPT®. Based in London and part of our Creative & Media team, you’ll play a key role in evolving our creator offering developing standout campaigns, supporting our junior team, and ensuring our work is creatively brave, culturally relevant, and consistently excellent. You’ll work across some of our most exciting global clients like PepsiCo, eBay, Just Eat and Visa crafting ideas, shaping deliverables, and guiding the day-to-day work of the influencer team. This is a role for someone who thrives in a hands-on, collaborative environment and is excited to push the boundaries of what influencer marketing can be.

Job Responsibility:

  • Shape Our Creator Offering
  • Help define what “best-in-class” influencer work looks like at DEPT®
  • Drive the creative development of influencer-first ideas in response to client briefs
  • Collaborate closely with Creative, Strategy, and Client Services teams
  • Identify opportunities to elevate and evolve our influencer product
  • Campaign Leadership
  • Oversee campaign planning and delivery
  • Guide the development of influencer approaches that ladder up to brand, comms, and cultural objectives
  • Work closely with the team to match talent to campaign goals and creative direction
  • Contribute to the shaping of key messaging, creative narratives, and content formats
  • Team Development & Support
  • Act as a mentor and line manager to junior and mid-level team members
  • Run team sessions and reviews to share learnings
  • Contribute to onboarding and training of new joiners
  • Be an advocate for the influencer discipline internally

Requirements:

  • 5+ years’ experience working in influencer marketing, ideally across both creative and executional roles
  • A passion for the creator economy and deep understanding of platforms like TikTok, Instagram, YouTube and emerging formats
  • Experience working with global and culturally diverse talent from niche creators to celebrity partnerships
  • Strong creative instincts and a sharp eye for what good influencer content looks like
  • Confident collaborator and communicator, able to work across teams and functions to bring ideas to life
  • Natural mentor and people-first leader who enjoys coaching and supporting others
  • Hands-on experience managing and delivering influencer campaigns at scale
What we offer:
  • A flexible, hybrid working policy (2 days from the office)
  • An excellent salary based on experience and equal pay policies
  • Pension, free private healthcare, mental health support, and company sick pay scheme
  • 26 days paid holiday (plus UK Bank Holidays)
  • Refreshments are provided in the office all week, as well as drinks at 4 pm on a Thursday
  • Help getting you to work with a season ticket loan and cycle to work scheme
  • Enhanced family friendly policies to support new parents
  • Social and Cultural Events
  • Inspirational Talks
  • Learning and Development
  • Buddy Programme
  • A reputation for doing good
  • Awesome clients
  • The opportunity for possibility
  • Global annual DEPT® Cares Month

Additional Information:

Job Posted:
February 17, 2026

Employment Type:
Fulltime
Work Type:
Hybrid work
Job Link Share:

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