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We’re looking for an Influencer Lead to help define and grow the influencer discipline at DEPT®. Based in London and part of our Creative & Media team, you’ll play a key role in evolving our creator offering developing standout campaigns, supporting our junior team, and ensuring our work is creatively brave, culturally relevant, and consistently excellent. You’ll work across some of our most exciting global clients like PepsiCo, eBay, Just Eat and Visa crafting ideas, shaping deliverables, and guiding the day-to-day work of the influencer team. This is a role for someone who thrives in a hands-on, collaborative environment and is excited to push the boundaries of what influencer marketing can be.
Job Responsibility:
Shape Our Creator Offering
Help define what “best-in-class” influencer work looks like at DEPT®
Drive the creative development of influencer-first ideas in response to client briefs
Collaborate closely with Creative, Strategy, and Client Services teams
Identify opportunities to elevate and evolve our influencer product
Campaign Leadership
Oversee campaign planning and delivery
Guide the development of influencer approaches that ladder up to brand, comms, and cultural objectives
Work closely with the team to match talent to campaign goals and creative direction
Contribute to the shaping of key messaging, creative narratives, and content formats
Team Development & Support
Act as a mentor and line manager to junior and mid-level team members
Run team sessions and reviews to share learnings
Contribute to onboarding and training of new joiners
Be an advocate for the influencer discipline internally
Requirements:
5+ years’ experience working in influencer marketing, ideally across both creative and executional roles
A passion for the creator economy and deep understanding of platforms like TikTok, Instagram, YouTube and emerging formats
Experience working with global and culturally diverse talent from niche creators to celebrity partnerships
Strong creative instincts and a sharp eye for what good influencer content looks like
Confident collaborator and communicator, able to work across teams and functions to bring ideas to life
Natural mentor and people-first leader who enjoys coaching and supporting others
Hands-on experience managing and delivering influencer campaigns at scale
What we offer:
A flexible, hybrid working policy (2 days from the office)
An excellent salary based on experience and equal pay policies
Pension, free private healthcare, mental health support, and company sick pay scheme
26 days paid holiday (plus UK Bank Holidays)
Refreshments are provided in the office all week, as well as drinks at 4 pm on a Thursday
Help getting you to work with a season ticket loan and cycle to work scheme
Enhanced family friendly policies to support new parents