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As an Influencer Executive at Boots UK, you’ll play a key role in delivering our exciting influencer marketing activity – helping to bring our campaigns, trade activity, brand stories and partnerships to life across our wellness category. Working closely with the Influencer Manager and wider brand, content and social team, you’ll support the day-to-day running of influencer campaigns, talent coordination, briefing, contracting, content reviews, reporting and relationship management. This role would be great for someone passionate about influencer marketing, social media and storytelling, while understanding the commercial benefits and opportunities of influencer marketing. The successful candidate will have an interest in health and wellness. This means understanding the category, the latest trends, products, ingredients and influencers operating in this space. The successful candidate must also be able to travel to our Nottingham office.
Job Responsibility:
Support campaign delivery: Help plan, coordinate and deliver influencer campaigns across key brand moments and revenue driving opportunities
Talent coordination: Assist in managing our influencer roster - ensuring creators are on brand, well-briefed and delivering quality content to deadlines
Admin management: Look after contracts, usage rights, POs, payments and content trackers to ensure smooth campaign operations
Event coordination: Support the influencer team with the creation of influencer events – from ideation, talent selection and comms, sample ordering and coordination, itinerary, collaboration with other teams including marketing and trading and agency liaison
Briefing & content review: Support the creation of influencer briefs, reviewing content and captions for accuracy, tone of voice and brand alignment
Campaign reporting: Gather performance data, track KPIs and support post-campaign analysis to measure impact and learnings
Cross-team collaboration: Work with brand, trading, paid media and social teams to ensure influencer content supports business priorities
Product logistics: Coordinate product send-outs and ensure influencers receive the right products at the right time
Trend awareness: Keep up to date with influencer and social trends, helping the team identify new talent and cultural opportunities
Requirements:
At least two years’ experience within Wellness and the industry, working in influencer marketing, social media, PR or content creation - either in-house, agency or freelance
Passion for influencer culture, with an understanding of different creator tiers (macro, midi, micro, nano)
Awareness of social platforms and what great content looks like across each
Organised and detail-oriented - comfortable managing multiple projects at once
A creative eye and confidence to share ideas and suggestions
Strong communication and relationship-building skills
Positive, proactive attitude – a true team player who’s eager to learn and grow
What we offer:
Boots Retirement Savings Plan
Discretionary annual bonus
Generous employee discounts
Enhanced maternity/paternity/adoption leave pay and gift card for anyone expecting or adopting a child
Flexible benefits scheme including holiday buying, discounted gym membership, life assurance, activity passes and more
Access to free, 24/7 counselling and support through TELUS Health, our Employee Assistance Programme