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Influencer Campaign Manager

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Pan Macmillan

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Location:
United Kingdom , London

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Category:
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Contract Type:
Not provided

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Salary:

35000.00 GBP / Year
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Job Description:

We are looking for a highly motivated Influencer Campaign Manager on a 13-month fixed-term contract to provide parental-leave cover. This is an exciting opportunity to manage Pan Macmillan’s influencer marketing campaigns, explore and widen our influencer network into new communities, and deliver our affiliate strategy for our fast-growing TikTok Shop.

Job Responsibility:

  • Develop influencer campaigns: Work with communications colleagues to develop ideas, sourcing influencers and delivering a variety of campaigns, functioning as an in-house influencer marketing agency across the business
  • Grow and maintain networks: Maintain our influencer community, overseeing regular communication e.g. newsletters, and understanding their needs and concerns, sharing insight with the business
  • Drive TikTok Shop strategy: Support the delivery of the TikTok Shop Affiliates strategy and manage our creator community on the platform
  • Innovate and experiment: Deliver new and creative events and campaigns to support our books and develop relationships with creators from all backgrounds
  • Deliver community insights: Act as the expert in influencer marketing by providing detailed knowledge, campaign analytics, and trend reports to help shape broader business strategies
  • Support content strategy: Contribute to the overarching content strategy for the team across our TikTok, Instagram, and YouTube channels

Requirements:

  • Influencer marketing expertise: Comprehensive experience of influencer marketing including strategy, process, campaign management, and reporting
  • Platform knowledge: Expert understanding of the YouTube and TikTok ecosystems, including deep familiarity with online video communities and analytics
  • Content judgement: Excellent judgement of creator storytelling and quality, with the ability to match the right influencers to specific book campaigns
  • Book community insight: A demonstrable understanding of book influencer communities (e.g., BookTok, BookTube, Bookstagram), fandoms, and popular genres
  • Strategic metrics: An understanding of high-level performance metrics and how to translate them into commercial value
  • Software and tools: Experience working with influencer databases and management platforms and project management tools such as Klear, Trello, and Asana
  • Inclusion and representation: An active dedication to promoting diverse voices and inclusive practices, taking personal responsibility for ensuring our workplace and publishing reflect the communities we serve
  • Community: A collaborative approach to building a supportive and vibrant environment
  • Curiosity: A strong drive for learning and a readiness to embrace different perspectives
  • Integrity: A foundation of openness and honesty, taking responsibility for actions and learning from mistakes

Nice to have:

  • Innovation & experimentation skills: A track record of delivering highly creative or experimental influencer campaign ideas that catch readers’ attention
  • Video & data skills: Shortform video skills (with a willingness to appear in content) and experience creating insight and trend reports based on video analytics
  • Regulatory knowledge: A solid understanding of GDPR (General Data Protection Regulation) and ASA (Advertising Standards Authority) guidelines as they relate to influencer marketing and data
What we offer:
  • 28 days’ annual leave increasing with years of service + bank holidays
  • Generous pension scheme
  • Discounted private medical insurance or health cash plan
  • Group income protection scheme
  • Enhanced family pay and leave
  • Flexible working hours and summer hours (early finish on a Friday during summer months)
  • 2 Volunteer Days per year
  • 75% off all Pan Macmillan books and regular staff book sales (highly reduced rates)
  • Season ticket loan/advance
  • Cycle to work scheme
  • Discounts on shopping and gym memberships
  • Christmas club savings
  • Daily free breakfast and monthly company lunch

Additional Information:

Job Posted:
May 04, 2026

Expiration:
May 10, 2026

Employment Type:
Fulltime
Work Type:
Hybrid work
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