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Account Director – Influencer Marketing. Our client is looking for an Influencer Account Director to join their Creator team on a freelance basis. This role is ideal for someone who enjoys connecting strategy with execution, translating campaign ideas into creator-led activations and social-first content strategies. You will play a key role in developing influencer programmes, shaping content strategy and managing end-to-end campaign delivery across FMCG and healthcare projects. The successful candidate will be comfortable working cross-functionally with creative, planning and analytics teams while acting as a trusted partner to clients.
Job Responsibility:
Develop influencer and content strategies across social and integrated campaigns
Lead the planning and execution of influencer programmes from concept through to delivery
Write digital proposals, campaign plans and content frameworks
Manage client relationships and confidently present strategic recommendations
Collaborate with creative, data and paid media teams to optimise campaign impact
Oversee influencer partnerships and agency relationships
Ensure high-quality creator content is delivered across campaigns
Mentor junior team members and support team development
Contribute to new business opportunities and client growth initiatives
Requirements:
6-8+ years’ experience in influencer or digital marketing within an agency environment
Strong experience developing and delivering influencer and content strategies
Proven track record managing creator partnerships and campaign execution
Experience working across consumer brands, ideally FMCG and/or healthcare
Excellent client management and presentation skills
Strong understanding of the social and influencer landscape
Experience collaborating across creative, paid and earned media teams
Naturally curious about digital trends, emerging platforms and creator culture