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The Industry Partnerships Manager will focus on identifying potential industry partners. They will efficiently source high-demand titles and align them with Coursera's content strategy targets. They will conduct market analysis to understand industry trends, content gaps, and potential sectors for partnerships. Key responsibilities include targeted outreach, lead generation and qualification, initial partnership negotiations, and proposal development. Once partnerships are secured, the role involves coordinating a smooth transition to the account management team and supporting partnership onboarding. The Industry Partnerships Manager will also manage the partnership pipeline, provide regular reports, and gather market feedback to inform strategic changes. This role is critical in supporting Coursera's strategic objectives and open content strategy.
Job Responsibility:
Strategic Partner Sourcing: Identify and acquire high-demand content by researching industry partners and executing targeted outreach strategies to drive strategic partnerships
Partnership Development: Source new partners and qualify leads, negotiate initial agreements, and develop partnership proposals to secure industry collaborations aligned with Coursera’s strategic objectives
Reporting and Feedback: Manage the partnership pipeline, provide regular reports on development activities, and relay market feedback to inform strategic adjustments and improve offerings
Requirements:
7+ years of related experience in content acquisition for a consumer platform
Experience sourcing and developing new partnerships with large fortune 500 companies and high profile content and subject matter experts
Demonstrated history of structuring partnership agreements and working with cross functional teams to onboard new partners
Existing relationships with content creators on YouTube, TikTok, etc.
Represent Coursera externally at trade shows and conferences such as CES, VidCon, etc, serving as panelist for the team
Experience with strategic business development, partnership origination and contracting
Track record of successfully meeting and exceeding quarterly goals
Travel 15%
Nice to have:
Demonstrated ability to think both strategically and tactically, to influence across the organization at all levels, and to ensure flawless execution and strong understanding of business partnership development
Demonstrated ability to form long-term strategic business relationships through engagement with senior executives
What we offer:
competitive, zone-based pay aligned to your location, experience, and role level across four U.S. pay zones
comprehensive health and wellness benefits
bonus and RSU equity programs
global perks designed to help you grow and thrive wherever you are