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Industrial Marketing Manager

aptiv.com Logo

Aptiv plc

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Location:
United States , Troy ▼

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Category:
-

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Contract Type:
Not provided

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Salary:

140000.00 - 170000.00 USD / Year
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Job Description:

We are seeking an Industry Marketing Manager to lead execution of the go-to-market (GTM) strategy for our Industrial vertical markets. This person will play a key role in driving the adoption of our offerings, such as eLxr Pro and Wind River Cloud Platform, while supporting the ongoing success of our industry-leading embedded products and services.

Job Responsibility:

  • Contribute to and execute the Industrial go-to-market strategy, including market segmentation, ideal customer profiles (ICPs), messaging and value propositions by sub-industries globally
  • Build annual and quarterly integrated marketing plans for the Industrial segment, aligning campaigns, content, digital, events, and partner tactics to pipeline and revenue targets
  • Lead Industrial-focused demand generation, including awareness, ABM programs, lead nurture, and sales plays that support Industrial offerings and embedded solutions
  • Plan and maintain industry-specific web content (solution pages, industry pages, case studies, blogs, and landing pages), using SEO and web analytics to improve visibility, engagement, and conversion for Industrial audiences
  • Support internally on Industrial-focused initiatives by contributing segment insights, customer references, and competitive context, and by reviewing Industrial messaging for analyst briefings and evaluations
  • Partner with Product Management, Product Marketing and sales to shape offer narratives, launch plans, and adoption programs for new and existing Industrial solutions
  • Serve as the key marketing partner for sales leadership, collaborating on industry-focused enablement
  • Develop industry-specific content (presentations, solution briefs, case studies, playbooks) that support executive conversations, decision makers and complex deal cycles
  • Track and report on Industrial segment performance through dashboards and scorecards (pipeline, revenue, win rates, coverage, campaign impact) and recommend optimization actions
  • Represent Industrial marketing needs in global and regional marketing teams to ensure Industrial priorities are visible and funded

Requirements:

  • 8-10 years of industry/ vertical marketing experience within the Manufacturing, Energy & Utilities, Healthcare, airports, embedded, and/or related technology sectors
  • Proven experience building and executing go-to-market strategies for technical or infrastructure software solutions (e.g., cloud platforms, OT/IT, edge)
  • Demonstrated success partnering with sales to drive pipeline and revenue in defined verticals, including ABM or segment-based marketing programs
  • Strong skills in campaign planning, content strategy, and performance measurement
  • comfortable using marketing automation, CRM, and analytics tools
  • Excellent communication and storytelling skills, with the ability to translate complex technical concepts into compelling, industry-relevant narratives for senior decision makers
  • A track record of collaborating with sales teams to achieve business goals and accelerate growth
  • Must be legally able to work in the United States without requirement of any type of visa sponsorship or transfer, now or at any time in the future
  • Must be a resident of Greater Detroit, Greater Boston or Greater CA Bay area with ability to work on site 3 days/week

Nice to have:

  • Expertise in marketing technical solutions to Industrial customers
  • Familiar with Enterprise Linux, cloud technologies, and IT infrastructure solutions
What we offer:
  • Hybrid work model for workplace flexibility
  • Comprehensive health, dental, and life insurance
  • Short and long-term disability coverage
  • RRSP matching for financial security
  • Flexible time-off policies for work-life balance
  • Employee assistance program for mental well-being
  • Learning benefits, including a LinkedIn Learning subscription and seminars

Additional Information:

Job Posted:
February 19, 2026

Expiration:
April 10, 2026

Employment Type:
Fulltime
Work Type:
Hybrid work
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