CrawlJobs Logo

Incremental CRM - Senior Data Lead

barclays.co.uk Logo

Barclays

Location Icon

Location:
India , Pune

Category Icon
Category:
IT - Software Development

Job Type Icon

Contract Type:
Not provided

Salary Icon

Salary:

Not provided
Save Job
Save Icon
Apply Position

Job Description:

At Barclays, we don’t just adapt to the future – we create it. Embark on a transformative journey as an Incremental CRM - Senior Data Lead, you’ll play a pivotal role in addressing high‑priority operational risks that require timely remediation, platform stability, reliability, and continuity of core business operations. The primary areas of focus include ongoing support, bug fixes, and targeted enhancements to the CRM platform. ORAC work prioritizes closing control gaps, remediating vulnerabilities, and strengthening operational processes to reduce exposure and prevent future incidents.​

Job Responsibility:

  • Build and maintenance of data architectures pipelines that enable the transfer and processing of durable, complete and consistent data
  • Design and implementation of data warehoused and data lakes that manage the appropriate data volumes and velocity and adhere to the required security measures
  • Development of processing and analysis algorithms fit for the intended data complexity and volumes
  • Collaboration with data scientist to build and deploy machine learning models
  • To contribute or set strategy, drive requirements and make recommendations for change
  • Plan resources, budgets, and policies
  • manage and maintain policies/ processes
  • deliver continuous improvements and escalate breaches of policies/procedures
  • Manage and mitigate risks through assessment, in support of the control and governance agenda
  • Demonstrate leadership and accountability for managing risk and strengthening controls in relation to the work your team does
  • Create solutions based on sophisticated analytical thought comparing and selecting complex alternatives
  • Seek out, build and maintain trusting relationships and partnerships with internal and external stakeholders in order to accomplish key business objectives

Requirements:

  • Solid understanding of data modelling, ETL concepts, and data warehousing
  • Build and execute data strategy for Contacts data maintenance in CRM
  • Hands-on with executing Data Science projects
  • Experience with AWS services (S3, Glue, Redshift, Dbt, Athena) with some exposure to Power BI/Tableau
  • Graduate / Postgraduate preferably in IT/Computer science
  • Effective Stakeholder management with global leads and delivery teams

Nice to have:

  • Experience in Banking / Finance domain preferred
  • Strong technical proficiency in SQL, SSIS, AWS Services, Power BI/Tableau
  • Hands-on leadership style, actively contributing to code and architectural decisions
  • Exceptional mentoring abilities, fostering growth and development within engineering teams
  • Demonstrated ability to collaborate with cross-functional teams and executive leadership
What we offer:
  • Competitive holiday allowance
  • Life assurance
  • Private medical care
  • Pension contribution

Additional Information:

Job Posted:
March 25, 2026

Employment Type:
Fulltime
Work Type:
Hybrid work
Icon
Barclays - All Job Offers
Job Link Share:
Copy Link Icon
Facebook Icon Twitter Icon LinkedIn Icon

Looking for more opportunities? Search for other job offers that match your skills and interests.

Briefcase Icon

Similar Jobs for Incremental CRM - Senior Data Lead

Head of CRM

Join us as Head of CRM for a high‑impact 12‑month fixed‑term role, leading the s...
Location
Location
United Kingdom , Nottingham
Salary
Salary:
Not provided
boots.com Logo
Boots
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Proven ability to manage and develop a high‑performing team, creating clarity, supporting growth and enabling people to use their strengths
  • Strong experience leading CRM or lifecycle marketing in a large, data‑rich organisation, with a track record of delivering measurable customer and commercial outcomes
  • Strong stakeholder management skills, with the ability to influence peers and senior management
  • Comfortable working with data, commercials and analytics to shape decisions, execute plans and measure impact
  • Confidence partnering with data, analytics and technology teams to improve targeting, shape customer journeys and unlock automation
  • Clear communication skills and a collaborative mindset, with a willingness to get involved and help the team succeed
Job Responsibility
Job Responsibility
  • Deliver the CRM vision, leading Lifecycle CRM Managers across Health, Beauty, No7 Beauty Company and Personalised Promotions, driving the shift from product‑first to customer‑first engagement and fostering a culture of innovation, accountability and collaboration
  • Develop and optimise the customer contact strategy, using data, technology and automation to deliver efficient, effective and hyper‑personalised omnichannel experiences that connect physical and digital journeys
  • Work cross‑functionally with Brand Marketing, Data Science, Orchestration, Digital and Commercial teams to deliver integrated, insight‑led customer journeys that nurture customers through their lifecycle and maximise lifetime value
  • Set KPIs and lead performance analysis to drive incremental sales across owned channels, improve channel effectiveness and continuously evolve CRM capability
What we offer
What we offer
  • Boots Retirement Savings Plan
  • Discretionary annual bonus
  • Generous employee discounts
  • Enhanced maternity/paternity/adoption leave pay and gift card for anyone expecting or adopting a child
  • Flexible benefits scheme including option to buy additional holiday, discounted gym membership, life assurance, activity passes and much more
  • Access to free, 24/7 counselling and support through TELUS Health, our Employee Assistance Programme
  • Fulltime
Read More
Arrow Right
New

Director Global E-Commerce Loyalty & CRM

As Director, Global Loyalty & Membership, you will define and lead the global st...
Location
Location
Germany , Herzogenaurach
Salary
Salary:
Not provided
about.puma.com Logo
Puma Group
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Extensive experience (10+ years) defining and leading loyalty or membership strategies at scale, ideally within global retail and eCommerce, fashion, lifestyle, or sportstyle environments
  • Experience building, leading, and developing high-performing teams, with the ability to scale talent and capabilities in line with business ambition
  • Strong commercial and analytical mindset, deeply fluent in CLTV modeling, cohort analysis, retention dynamics, unit economics, and margin trade-offs, with the ability to translate insight into action
  • Proven track record of building and scaling programs from zero to one, with full ownership from strategy through execution and optimization
  • Experience navigating and shaping complex loyalty and CRM technology ecosystems, including platform selection, integrations, and long-term scalability considerations
  • Ability to operate and influence at senior leadership level, aligning diverse stakeholders across marketing, digital, finance, product, and technology through clear, data-driven narratives
  • Strategic yet highly execution-oriented: able to set direction while driving delivery in a fast-paced, ambiguous environment
  • Strong leadership presence with the ability to drive alignment, clarity, and momentum across global, matrixed organizations
Job Responsibility
Job Responsibility
  • Define and own the global loyalty & membership vision and multi-year roadmap, ensuring tight alignment with brand strategy, DTC growth ambitions, and long-term customer value creation
  • Oversee the end-to-end design and evolution of the loyalty program, including value proposition, tiering, benefits, earn & burn mechanics, experiential vs. monetary rewards, and full member lifecycle orchestration
  • Leads global CRM efforts, driving personalization, segmentation, and data‑driven decision‑making
  • Build and lead a high-performing global loyalty & membership team over time, defining the right capabilities, structure, and ways of working to scale the function as a core growth engine
  • Own the business case and economics: in partnership with BI and Finance, define and steer CLTV uplift, retention impact, margin dynamics, breakage, and ROI - embedding loyalty as a measurable driver of profitable growth
  • Lead the integration of loyalty into the broader commercial ecosystem, ensuring it is fully embedded across CRM, paid media, onsite experience, and trading levers to unlock incremental value across the funnel
  • In concert with IT & Marketing, steer platform configuration, scalability, and continuous evolution across regions, ensuring future-proof architecture and operational excellence
  • Act as the global point of alignment across functions and markets, setting clear guardrails and governance while enabling local teams to execute with speed and relevance
  • Establish a best-in-class performance and governance framework, with clear KPIs, reporting structures, and operating rhythms that drive accountability and transparency at all levels of the organization
  • Continuously evolve the program through innovation, partnerships, and new value creation models, ensuring the proposition remains differentiated, competitive, and ahead of consumer expectations
  • Fulltime
Read More
Arrow Right
New

Manager, Data Science

Intuit is the global financial technology platform that powers prosperity for th...
Location
Location
Canada , Toronto
Salary
Salary:
168000.00 - 227500.00 USD / Year
intuit.com Logo
Intuit
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 7+ years of experience applying data science, advanced analytics, or quantitative methods to marketing, growth, or lifecycle use cases
  • Experience leading and developing teams of data analysts or data scientists, with a demonstrated ability to coach both technical and business skills
  • Strong expertise in statistics, experimental design, and causal inference, including A/B testing, multivariate testing, and incremental lift measurement
  • Hands-on experience building or operationalizing machine learning models (e.g., propensity, segmentation, churn, personalization) in partnership with engineering or platform teams
  • Proficiency with SQL and Python (or equivalent) for data analysis, experimentation, and modeling
  • Proven ability to lead cross-functional analytical projects end-to-end, from problem framing through execution and executive readout
  • Strong data storytelling and influence skills, with experience presenting insights and recommendations to senior leaders
  • Domain experience in lifecycle marketing, CRM, fintech, SaaS, or marketing technology preferred
Job Responsibility
Job Responsibility
  • Lead a team of marketing data scientists in defining and executing end-to-end data science roadmaps that support lifecycle marketing across QuickBooks Services (Capital, Payroll, Payments, Bill Pay) and Mailchimp, aligned to short- and long-term business outcomes
  • Own the measurement, experimentation, and modeling strategy for lifecycle marketing initiatives, including onboarding, attach, upsell, retention, and active use, leveraging causal inference, experimentation frameworks, and advanced analytics
  • Design, evaluate, and scale incrementality measurement approaches, including randomized experiments, holdouts, and quasi-experimental methods, to quantify the true impact of lifecycle marketing across Email, IPD, Push, SMS, Web, and cross-channel programs
  • Drive development and adoption of machine learning models for lifecycle marketing use cases such as propensity scoring, churn risk, personalization, and next-best-action, in partnership with central DS and ML platform teams
  • Translate complex analytical findings into clear, data-backed perspectives on marketing and business performance, with actionable recommendations tied to customer growth, revenue, and retention
  • Partner closely with Lifecycle Marketing, CRM Analytics, Product, GTM, and Finance to ensure strong metric definitions, data quality, and alignment between marketing performance and financial outcomes
  • Shape forward-looking data science capabilities by identifying gaps in experimentation, modeling, and data infrastructure, and influencing investments that improve learning velocity and decision-making
  • Manage a team of data scientists and contractors, including coaching on technical rigor, experimental design, modeling best practices, and data storytelling, while owning prioritization, intake, and delivery
  • Fulltime
Read More
Arrow Right

Senior Analytics Engineer - Growth & Acquisition

We are looking for a top-tier Senior Analytics Engineer to join our Data & Analy...
Location
Location
Salary
Salary:
47000.00 - 55000.00 EUR / Year
weroad.it Logo
WeRoad
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 4/5+ years of experience in analytics, analytics engineering, or data roles, with significant exposure to marketing, growth, or CRM data
  • Strong SQL skills and experience building production-grade data models in cloud data warehouses (BigQuery, PostgreSQL, MySQL, etc.)
  • Proven experience designing clean, well-structured tables that serve as the source of truth for business reporting and analysis
  • Deep understanding of marketing and acquisition metrics, including their limitations, trade-offs, and appropriate use in decision-making (CAC, ROAS, CPM, CTR, conversion rates, attribution models)
  • Experience working with stakeholders to translate business logic into scalable and reusable data transformations
  • Analytical rigor and curiosity: you love digging into data, understanding customer behavior, and telling compelling stories with your insights
  • Ability to operate autonomously, manage multiple stakeholders (across Marketing, CRM, and Product), and balance short-term business needs with long-term data foundations
  • Fluent in English
Job Responsibility
Job Responsibility
  • Act as a strategic analytics partner to Performance Marketing, Growth, and CRM teams, proactively identifying risks, opportunities, and areas for optimization
  • Define and standardize core marketing and growth metrics (e.g. CAC, ROAS, LTV), ensuring consistency across dashboards, analyses, and teams
  • Lead end-to-end funnel and channel analyses to optimize marketing spend, assess incremental impact, and inform budget allocation and growth strategy
  • Own the design, development, and maintenance of analytics-ready data models and robust data pipelines supporting demand, acquisition, performance marketing, and CRM use cases
  • Contribute to the evolution of the analytics engineering stack, ensuring data quality, documentation, naming conventions, and testing across marketing datasets
  • Design, evaluate, and interpret A/B and multivariate tests across digital marketing and CRM channels (including Braze), ensuring methodological rigor and clear business recommendations
  • Collaborate with Data Engineers to improve ingestion, tracking, and instrumentation of marketing and CRM data sources
What we offer
What we offer
  • Performance-based bonus – An discretionary annual variable bonus, and based on performance and company results
  • A free WeRoad trip every year – Choose your dream destination with €1,200/year travel discount or travel even more as a Travel Coordinator
  • Trust-based holidays – We believe performance is driven by impact, not by hours at a desk. You are encouraged to take the time you need to recharge, beyond contractual minimums, within shared guidelines
  • Opportunities to learn – We invest in your growth with training and learning opportunities
  • New parent support – €3,600/year for 3 years after birth or adoption (or prorated if your child is under 3 when you start at WeRoad)
  • Extra benefits – Meal vouchers (€8/day – when applicable), a €1,000 bonus for your wedding or civil union, and one-off bonus when you hit 5 years with us
  • Fun – A vibrant co-working space, team buildings and meet-ups
  • Fulltime
Read More
Arrow Right

Revenue Operations Manager

This is one of the most critical roles driving the scalability and financial per...
Location
Location
Sweden , Stockholm
Salary
Salary:
Not provided
mentimeter.com Logo
Mentimeter
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 3+ years of experience in Operations (Revenue, Sales or Marketing Ops), SaaS Sales or Consultancy
  • Highly driven, proactive, and action-oriented with a strong bias toward execution
  • Curious interest in leveraging AI and automation to drive smarter decisions and improve operational effectiveness
  • Excellent communicator with the ability to align and collaborate effectively with senior leadership and cross-functional teams
  • Ability to work cross-functionally and align operational initiatives with business goals
  • Attention to detail and a structured, problem-solving mindset
  • Familiarity with SaaS sales processes and CRM data models
Job Responsibility
Job Responsibility
  • Revenue Process Design and Implementation: Responsible for process design and driving scalability within our Enterprise Bow Tie funnel
  • Partnering with Revenue leaders to align Sales Ops initiatives with Mentimeter’s G2M strategy
  • Leading and contributing to cross-functional projects focused on revenue enablement and operational excellence
  • Implement process changes through tooling and data infrastructure, automating workflows where possible to ensure scalability
  • Drive cross-functional alignment and change management to ensure consistent process adoption and scalability
  • Tech Stack & System Enablement: Ownership of tools and systems that are the closest to your specialisation
  • Workflows and automation: Identify and implement workflow improvements that increase productivity and visibility throughout the funnel
  • Ensure data activation within the system
  • Ensure CRM data integrity: Responsible for legal compliance for the data in the tools and maintaining data hygiene
  • Having commercial ownership for driving renewal process and negotiations and optimise costs and tool ROI
What we offer
What we offer
  • Diverse and inclusive work environment
  • Continuous professional development
  • Access to a leadership program (including external personal coach)
  • Relevant education
  • Competitive compensation and benefits package, including pension contributions
Read More
Arrow Right

Senior Digital Marketing Manager

As we look ahead to grow the brand across the country, we are seeking a senior, ...
Location
Location
United Kingdom , Egham
Salary
Salary:
65000.00 - 70000.00 GBP / Year
timhortons.co.uk Logo
Tim Hortons UK & Ireland Ltd.
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Proven experience launching and scaling a loyalty programme
  • Strong commercial ownership of digital or e‑commerce sales channels
  • Deep experience in e‑CRM, customer lifecycle management, and personalisation
  • Demonstrated success improving digital customer experience across web and/or in‑store technology
  • Strong analytical mindset with experience using data to drive decisions
  • Excellent stakeholder management and leadership skills
Job Responsibility
Job Responsibility
  • Design, launch, and continuously optimise a best‑in‑class loyalty programme aligned to commercial and brand objectives
  • Define the loyalty value proposition, earn/burn mechanics, rewards portfolio, and partner opportunities
  • Own loyalty P&L levers including customer lifetime value, frequency, retention, and incremental revenue
  • Lead member acquisition, engagement, and personalisation strategies using first‑party data
  • Own the marketing strategy for home delivery channels, with join responsibility with ops for increasing revenue, conversion, average order value, and repeat purchase
  • Develop channel growth marketing strategies across owned and third party touchpoints
  • Use experimentation and test‑and‑learn approaches to improve performance
  • Lead e‑CRM strategy across email and other owned channels
  • Build lifecycle communications (acquisition, onboarding, retention, win‑back)
  • Drive advanced segmentation and personalisation using customer data and behavioural insights
What we offer
What we offer
  • Annual Leave - 25 days plus Bank Holidays
  • Fulltime
Read More
Arrow Right
New

Senior Business Manager (Sales) Data Centre

Onnec Group are a leading independent technology partner and global integrator, ...
Location
Location
United Kingdom , London
Salary
Salary:
Not provided
jobs.360resourcing.co.uk Logo
360 Resourcing Solutions
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Experience selling IT & Infrastructure and/or data centre solutions to end-users is essential
  • Understanding of the IT infrastructure industry and its various elements is essential
  • Proven experience in a senior (global or regional) sales leadership role, driving growth and expansion initiatives
  • Proven experience leading a team demonstrating the ability to motivate and inspire teams
  • Strong business and commercial acumen
  • RFP process (Sales Processes)
  • Familiarity in utilising Sales Database – CRM
  • People centred person who enjoys interacting with lots of different stakeholders
  • Excellent communication skills
  • Results-orientated
Job Responsibility
Job Responsibility
  • Target end-users in key sectors locally and globally
  • Promote Onnec’s brand and comprehensive portfolio of solutions
  • Secure new clients and drive business growth
  • Account Management
  • Managing and sustaining accounts and maximising revenues
  • Being accountable for and managing quarterly account planning / strategy and pipeline
  • Involved in commercial decisions that impact the revenue streams of those accounts
  • Liaising with marketing to manage integrated campaign execution
  • Identifying market trends to grow incremental revenue / opportunities
  • Dealing with all aspects of the accounts you are responsible for, plus account support for your team as and when needed
  • Fulltime
Read More
Arrow Right

Senior Manager, Marketing Portfolio and Analysis

We are looking for a strategic, data-driven marketing leader to oversee portfoli...
Location
Location
United States , San Francisco
Salary
Salary:
138000.00 - 210000.00 USD / Year
airwallex.com Logo
Airwallex
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 8+ years of experience in performance marketing, marketing analytics, or growth finance, ideally within B2B SaaS or fintech
  • Proven success in building detailed, streamlined and scalable models for optimizing for efficiency and pipeline outcomes
  • Strong understanding of marketing funnel dynamics, from awareness to closed-won revenue
  • Excellent communication and executive-presentation skills
  • able to influence cross-functional decision-making
  • Deep comfort working with ambiguity, connecting disparate data sources, and building clarity through structure
  • Bachelor’s degree in Business, Marketing, Economics, or Data Analytics (MBA a plus)
  • Advanced proficiency with Excel / Google Sheets for budget modeling, pacing, and scenario planning
  • Strong experience with data visualization and BI tools (Looker, Tableau, Power BI, or Data Studio)
  • Hands-on familiarity with Salesforce (SFDC) and Marketo for campaign data validation and pipeline attribution
Job Responsibility
Job Responsibility
  • Own the U.S. paid media reporting, trade-off, investment portfolios insights and framework
  • Build scalable reporting and synthesized global analysis to help support management of budget pacing, forecasting, and scenario models
  • Partner with Finance, Marketing Strategy, and Regional Leads to determine quarterly allocation strategies and ROI scenarios
  • Identify portfolio-level opportunities and trade-offs
  • Lead ongoing spend optimization check-ins (weekly and monthly)
  • Anchor on North Star metrics and reporting structure for performance marketing efficiency
  • Partner with Data, Analytics, and RevOps to ensure campaign data integrity across Salesforce, Marketo, and ad platforms
  • Build and maintain dashboards and scorecards
  • Own monthly business reviews (MBRs) and quarterly performance readouts with marketing and leadership stakeholders
  • Work cross-functionally to improve data capture, attribution, and channel-level insight granularity
What we offer
What we offer
  • Offers Equity
  • Offers Bonus
  • Medical, dental, and vision insurance
  • 401(k) plan
  • Short-term and long-term disability
  • Basic life insurance
  • Well-being benefits
  • 20 paid days of vacation
  • 12 paid days of company holidays
  • Fulltime
Read More
Arrow Right