Incremental CRM - Data Developer Job at Barclays (Pune)

CRM Manager

Are you looking to make the next steps within your CRM career? Are you a microso...

Location

United Kingdom , London

Salary:

60000.00 GBP / Year

Blu Digital

Expiration Date

Until further notice

Requirements

Significant experience within CRM & Microsoft Dynamics
Experience with reporting, campaign planning and A/B testing
Great understanding of Dynamics 365 and Dynamics 365 Marketing and multi stage campaign automations

Job Responsibility

Identify opportunities to drive incremental revenue which impacts the customer journey
Be the go-to person for all CRM campaign management and data
Drive efficiencies on how you report on results
Help build CRM platform utilising Microsoft D365
Drive CRM initiatives and oversee execution of campaigns
Act as a liaison between the IT and CRM teams to identify consumer segments to be targeted for campaigns
Lead the overall performance of the CRM campaign plan
Build and execute robust strategies and campaigns to continually improve performance across the funnel
Develop regular flow of strong content across all channels
Ensure content strategy is aligned with core KPI’s of the business including brand awareness, lead generation and revenue

Incremental CRM - Senior Data Lead

At Barclays, we don’t just adapt to the future – we create it. Embark on a trans...

Location

India , Pune

Salary:

Not provided

Barclays

Expiration Date

Until further notice

Requirements

Solid understanding of data modelling, ETL concepts, and data warehousing
Build and execute data strategy for Contacts data maintenance in CRM
Hands-on with executing Data Science projects
Experience with AWS services (S3, Glue, Redshift, Dbt, Athena) with some exposure to Power BI/Tableau
Graduate / Postgraduate preferably in IT/Computer science
Effective Stakeholder management with global leads and delivery teams

Job Responsibility

Build and maintenance of data architectures pipelines that enable the transfer and processing of durable, complete and consistent data
Design and implementation of data warehoused and data lakes that manage the appropriate data volumes and velocity and adhere to the required security measures
Development of processing and analysis algorithms fit for the intended data complexity and volumes
Collaboration with data scientist to build and deploy machine learning models
To contribute or set strategy, drive requirements and make recommendations for change
Plan resources, budgets, and policies
manage and maintain policies/ processes
deliver continuous improvements and escalate breaches of policies/procedures
Manage and mitigate risks through assessment, in support of the control and governance agenda
Demonstrate leadership and accountability for managing risk and strengthening controls in relation to the work your team does

What we offer

Competitive holiday allowance
Life assurance
Private medical care
Pension contribution

Fulltime

Senior Analytics Engineer - Growth & Acquisition

We are looking for a top-tier Senior Analytics Engineer to join our Data & Analy...

Location

Salary:

47000.00 - 55000.00 EUR / Year

WeRoad

Expiration Date

Until further notice

Requirements

4/5+ years of experience in analytics, analytics engineering, or data roles, with significant exposure to marketing, growth, or CRM data
Strong SQL skills and experience building production-grade data models in cloud data warehouses (BigQuery, PostgreSQL, MySQL, etc.)
Proven experience designing clean, well-structured tables that serve as the source of truth for business reporting and analysis
Deep understanding of marketing and acquisition metrics, including their limitations, trade-offs, and appropriate use in decision-making (CAC, ROAS, CPM, CTR, conversion rates, attribution models)
Experience working with stakeholders to translate business logic into scalable and reusable data transformations
Analytical rigor and curiosity: you love digging into data, understanding customer behavior, and telling compelling stories with your insights
Ability to operate autonomously, manage multiple stakeholders (across Marketing, CRM, and Product), and balance short-term business needs with long-term data foundations
Fluent in English

Job Responsibility

Act as a strategic analytics partner to Performance Marketing, Growth, and CRM teams, proactively identifying risks, opportunities, and areas for optimization
Define and standardize core marketing and growth metrics (e.g. CAC, ROAS, LTV), ensuring consistency across dashboards, analyses, and teams
Lead end-to-end funnel and channel analyses to optimize marketing spend, assess incremental impact, and inform budget allocation and growth strategy
Own the design, development, and maintenance of analytics-ready data models and robust data pipelines supporting demand, acquisition, performance marketing, and CRM use cases
Contribute to the evolution of the analytics engineering stack, ensuring data quality, documentation, naming conventions, and testing across marketing datasets
Design, evaluate, and interpret A/B and multivariate tests across digital marketing and CRM channels (including Braze), ensuring methodological rigor and clear business recommendations
Collaborate with Data Engineers to improve ingestion, tracking, and instrumentation of marketing and CRM data sources

What we offer

Performance-based bonus – An discretionary annual variable bonus, and based on performance and company results
A free WeRoad trip every year – Choose your dream destination with €1,200/year travel discount or travel even more as a Travel Coordinator
Trust-based holidays – We believe performance is driven by impact, not by hours at a desk. You are encouraged to take the time you need to recharge, beyond contractual minimums, within shared guidelines
Opportunities to learn – We invest in your growth with training and learning opportunities
New parent support – €3,600/year for 3 years after birth or adoption (or prorated if your child is under 3 when you start at WeRoad)
Extra benefits – Meal vouchers (€8/day – when applicable), a €1,000 bonus for your wedding or civil union, and one-off bonus when you hit 5 years with us
Fun – A vibrant co-working space, team buildings and meet-ups

Fulltime

Head of CRM

Join us as Head of CRM for a high‑impact 12‑month fixed‑term role, leading the s...

Location

United Kingdom , Nottingham

Salary:

Not provided

Boots

Expiration Date

Until further notice

Requirements

Proven ability to manage and develop a high‑performing team, creating clarity, supporting growth and enabling people to use their strengths
Strong experience leading CRM or lifecycle marketing in a large, data‑rich organisation, with a track record of delivering measurable customer and commercial outcomes
Strong stakeholder management skills, with the ability to influence peers and senior management
Comfortable working with data, commercials and analytics to shape decisions, execute plans and measure impact
Confidence partnering with data, analytics and technology teams to improve targeting, shape customer journeys and unlock automation
Clear communication skills and a collaborative mindset, with a willingness to get involved and help the team succeed

Job Responsibility

Deliver the CRM vision, leading Lifecycle CRM Managers across Health, Beauty, No7 Beauty Company and Personalised Promotions, driving the shift from product‑first to customer‑first engagement and fostering a culture of innovation, accountability and collaboration
Develop and optimise the customer contact strategy, using data, technology and automation to deliver efficient, effective and hyper‑personalised omnichannel experiences that connect physical and digital journeys
Work cross‑functionally with Brand Marketing, Data Science, Orchestration, Digital and Commercial teams to deliver integrated, insight‑led customer journeys that nurture customers through their lifecycle and maximise lifetime value
Set KPIs and lead performance analysis to drive incremental sales across owned channels, improve channel effectiveness and continuously evolve CRM capability

What we offer

Boots Retirement Savings Plan
Discretionary annual bonus
Generous employee discounts
Enhanced maternity/paternity/adoption leave pay and gift card for anyone expecting or adopting a child
Flexible benefits scheme including option to buy additional holiday, discounted gym membership, life assurance, activity passes and much more
Access to free, 24/7 counselling and support through TELUS Health, our Employee Assistance Programme

Fulltime

CRM Data Analyst

This role exists to uncover insights from customer and transactional data that d...

Location

United States , New York

Salary:

130000.00 - 150000.00 USD / Year

Sotheby's

Expiration Date

Until further notice

Requirements

Bachelor’s degree in Business, Marketing, Statistics, or a related field
4+ years of experience in CRM, marketing analytics, or customer insights
Hands-on expertise in SQL (Snowflake), Tableau, and Excel
Experience with Adobe Analytics and Segment CDP (or similar marketing data platforms)
Deep understanding of email marketing, customer segmentation, personalization, and lifecycle optimization
Strong grasp of A/B testing design, incrementality measurement, and marketing attribution approaches
Excellent communication and storytelling skills
Skilled at data visualization and presentation (PowerPoint proficiency preferred)
Ability to thrive in a fast-paced, agile environment with shifting priorities
Strong sense of ownership, organization, and accountability across multiple concurrent projects

Job Responsibility

Partner with CRM and Marketing teams to analyze customer engagement and lifecycle performance
Design and interpret A/B and multivariate tests to optimize campaign effectiveness
Build and maintain Tableau dashboards that visualize KPIs, campaign performance, and customer journey trends
Collaborate with Data and Engineering teams to ensure Segment CDP, Snowflake, and Adobe Analytics data are reliable and actionable
Develop advanced segmentation and audience strategies based on behavior, demographics, and transactional data
Communicate insights and recommendations to senior leadership through compelling storytelling and visualization
Support the development of CRM and email health models to track deliverability, engagement, and conversion performance
Partner cross-functionally with Product, Business Operations, and Finance to measure marketing’s contribution to customer growth and revenue
Proactively identify trends and opportunities to improve campaign performance and customer retention
Ensure data accuracy and maintain consistent definitions of KPIs across teams

What we offer

Discretionary bonus
Competitive benefits package

Fulltime

Growth - Emails, Notifications and Lifecycle

We are seeking a full-funnel ‘growth athlete’ with deep expertise in email, noti...

Location

United States , San Francisco; New York

Salary:

239000.00 - 265000.00 USD / Year

OpenAI

Expiration Date

Until further notice

Requirements

8+ years of growth experience spanning both consumer (B2C) and business (B2B) products, with a track record of scaling email, push, and in-app messaging platforms and growth initiatives driving activation, engagement, and paid conversion
Deep expertise in audience segmentation, targeting, and multi-channel orchestration (email, push, in-app, SMS) across self-serve consumer funnels and multi-stakeholder B2B purchase journeys
Hands-on experience with automation, email, and messaging platforms (e.g., SendGrid, Braze, Iterable, Customer.io, Marketo) and comfort working with APIs, event triggers, and CRM data
Proven ability to design and interpret experimentation and measurement frameworks—A/B tests, multivariate testing, and incrementality studies—to optimize lifecycle touchpoints across different customer types
Strong analytical skills with the ability to model consumer funnels and lead-to-customer pipelines, leveraging data to identify growth opportunities and measure impact
Demonstrated success collaborating cross-functionally with product, engineering, design, sales, and analytics teams to build scalable lifecycle programs and nurture both individual users and enterprise accounts
Ability to balance strategic planning with tactical execution—from high-level journey mapping/opportunity sizing to writing copy, QAing campaigns, and optimizing workflows directly in messaging platforms
A test-and-learn mindset and comfort operating in a fast-paced, highly iterative environment

Job Responsibility

Design, launch, and optimize global lifecycle tests and programs (email, push notifications, in-app messaging) to drive activation, engagement, and retention across B2C and B2B segments
Own end-to-end messaging strategy, including audience segmentation, personalized journeys, channel selection, and timing to maximize conversion and long-term value
Develop testing roadmaps for lifecycle campaigns, running A/B and multivariate experiments to improve open rates, click-through rates, and downstream metrics such as paid conversion, DAU/WAU impact, and LTV
Partner with product and engineering to enhance messaging infrastructure (event triggers, experimentation tools, data pipelines) and enable sophisticated targeting and automation
Build and maintain funnel performance dashboards to surface opportunities and guide prioritization
Collaborate with creative and design teams to craft compelling copy and visuals that reinforce ChatGPT’s brand and value proposition while driving measurable outcomes
Leverage AI-powered workflows to personalize communications at scale, using predictive models to optimize content, timing, and delivery
Partner with data science to develop attribution models and measure the incremental impact of these growth levers. Share these learnings with the broader organization

What we offer

Medical, dental, and vision insurance for you and your family, with employer contributions to Health Savings Accounts
Pre-tax accounts for Health FSA, Dependent Care FSA, and commuter expenses (parking and transit)
401(k) retirement plan with employer match
Paid parental leave (up to 24 weeks for birth parents and 20 weeks for non-birthing parents), plus paid medical and caregiver leave (up to 8 weeks)
Paid time off: flexible PTO for exempt employees and up to 15 days annually for non-exempt employees
13+ paid company holidays, and multiple paid coordinated company office closures throughout the year for focus and recharge, plus paid sick or safe time (1 hour per 30 hours worked, or more, as required by applicable state or local law)
Mental health and wellness support
Employer-paid basic life and disability coverage
Annual learning and development stipend to fuel your professional growth
Daily meals in our offices, and meal delivery credits as eligible

Fulltime

Growth - Emails, Notifications and Lifecycle

We are seeking a full-funnel ‘growth athlete’ with deep expertise in email, noti...

Location

United States , San Francisco; New York

Salary:

239000.00 - 265000.00 USD / Year

OpenAI

Expiration Date

Until further notice

Requirements

8+ years of growth experience spanning both consumer (B2C) and business (B2B) products, with a track record of scaling email, push, and in-app messaging platforms and growth initiatives driving activation, engagement, and paid conversion
Deep expertise in audience segmentation, targeting, and multi-channel orchestration (email, push, in-app, SMS) across self-serve consumer funnels and multi-stakeholder B2B purchase journeys
Hands-on experience with automation, email, and messaging platforms (e.g., SendGrid, Braze, Iterable, Customer.io, Marketo) and comfort working with APIs, event triggers, and CRM data
Proven ability to design and interpret experimentation and measurement frameworks—A/B tests, multivariate testing, and incrementality studies—to optimize lifecycle touchpoints across different customer types
Strong analytical skills with the ability to model consumer funnels and lead-to-customer pipelines, leveraging data to identify growth opportunities and measure impact
Demonstrated success collaborating cross-functionally with product, engineering, design, sales, and analytics teams to build scalable lifecycle programs and nurture both individual users and enterprise accounts
Ability to balance strategic planning with tactical execution—from high-level journey mapping/opportunity sizing to writing copy, QAing campaigns, and optimizing workflows directly in messaging platforms
A test-and-learn mindset and comfort operating in a fast-paced, highly iterative environment

Job Responsibility

Design, launch, and optimize global lifecycle tests and programs (email, push notifications, in-app messaging) to drive activation, engagement, and retention across B2C and B2B segments
Own end-to-end messaging strategy, including audience segmentation, personalized journeys, channel selection, and timing to maximize conversion and long-term value
Develop testing roadmaps for lifecycle campaigns, running A/B and multivariate experiments to improve open rates, click-through rates, and downstream metrics such as paid conversion, DAU/WAU impact, and LTV
Partner with product and engineering to enhance messaging infrastructure (event triggers, experimentation tools, data pipelines) and enable sophisticated targeting and automation
Build and maintain funnel performance dashboards to surface opportunities and guide prioritization
Collaborate with creative and design teams to craft compelling copy and visuals that reinforce ChatGPT’s brand and value proposition while driving measurable outcomes
Leverage AI-powered workflows to personalize communications at scale, using predictive models to optimize content, timing, and delivery
Partner with data science to develop attribution models and measure the incremental impact of these growth levers. Share these learnings with the broader organization

What we offer

Medical, dental, and vision insurance for you and your family, with employer contributions to Health Savings Accounts
Pre-tax accounts for Health FSA, Dependent Care FSA, and commuter expenses (parking and transit)
401(k) retirement plan with employer match
Paid parental leave (up to 24 weeks for birth parents and 20 weeks for non-birthing parents), plus paid medical and caregiver leave (up to 8 weeks)
Paid time off: flexible PTO for exempt employees and up to 15 days annually for non-exempt employees
13+ paid company holidays, and multiple paid coordinated company office closures throughout the year for focus and recharge, plus paid sick or safe time (1 hour per 30 hours worked, or more, as required by applicable state or local law)
Mental health and wellness support
Employer-paid basic life and disability coverage
Annual learning and development stipend to fuel your professional growth
Daily meals in our offices, and meal delivery credits as eligible

Fulltime

Manager, Paid Social

We’re looking for a data-driven, strategic, and hands-on Paid Social Manager to ...

Location

United States , San Francisco

Salary:

110000.00 - 170000.00 USD / Year

Airwallex

Expiration Date

Until further notice

Requirements

5+ years of experience in B2B paid social marketing, with proven success on LinkedIn and Meta
Demonstrated ability to scale campaigns for SME and mid-market audiences with measurable pipeline impact
Hands-on experience with Salesforce and Marketo, connecting campaign data to leads, contacts, and opportunities
Strong analytical mindset — capable of querying, segmenting, and transforming audience data independently
Deep understanding of paid media metrics, attribution, and ROI modeling
Excellent project management and communication skills
ability to collaborate across marketing, sales, and analytics
Bachelor’s degree in Marketing, Business, Data Analytics, or related field

Job Responsibility

Own end-to-end LinkedIn and Meta campaign strategy, build, and optimization across the funnel (awareness, consideration, conversion)
Design and scale audience enrichment frameworks to effectively target SMEs and mid-market segments — leveraging firmographic, behavioral, and CRM-based signals
Collaborate with Product Marketing to map content and creative to each buying stage and audience cohort
Manage pacing, bid strategies, and budget allocation to deliver performance within CAC and ROI targets
Maintain campaign QA, naming conventions, and tracking integrity (UTMs, pixels, offline conversions)
Build and maintain audience architectures using first-party CRM data, lookalikes, and retargeting pools
Partner with RevOps and Analytics to develop audience segments sourced from Salesforce and Marketo, ensuring alignment with sales territories and lifecycle stages
Use SFDC reports and Marketo Smart Lists to enrich or suppress audiences, ensuring campaign relevance and lead quality
Query campaign and CRM data using SQL or data tools (e.g., BigQuery, Snowflake, Looker) to identify patterns and optimization opportunities
Test new audience and data onboarding approaches (e.g., Clearbit, 6sense, ZoomInfo, or LinkedIn Matched Audiences)

What we offer

Offers Equity
Offers Bonus
Medical, dental, and vision insurance
401(k) plan
Short-term and long-term disability
Basic life insurance
Well-being benefits
20 paid days of vacation
12 paid days of company holidays in a calendar year

Fulltime

Incremental CRM - Data Developer

Barclays

Location:
India , Pune

Category:
IT - Software Development

Contract Type:
Not provided

Salary:

Job Description:

Job Responsibility:

Requirements:

Nice to have:

Additional Information:

Job Posted:
April 01, 2026

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