In-store Visibility & Design Lead Job at Unilever (Bangkok)

Job Responsibility

Translate brand objectives and commercial goals into compelling in-store display concepts and planogram strategies across all touchpoints
Develop and own the visual identity for extra displays (off-shelf) and permanent fixtures across Big C, Local Modern Trade, and assigned channels
Integrate shopper marketing insights and trade channel dynamics into design briefs to ensure commercial relevance
Lead full design lifecycle: ideation → technical drawing → supplier briefing → production oversight → in-store installation review
Create detailed structural specifications and technical drawings for display units, gondola ends, permanent fixtures, and visibility materials
Manage vendor and production partner relationships, ensuring quality compliance, cost efficiency, and on-time delivery
Maintain and continuously improve the design standards library, brand asset toolkit, and display guidelines
Partner with the CSP, Brand, and Shopper Marketing teams to align visibility solutions with brand architecture and key business priorities
Work closely with the Execution Lead and Sales to ensure seamless handover from design intent to in-store reality
Provide design support for key customer presentations and joint business plan discussions
Lead, coach, and develop a team of 3 direct reports
Build team capability in both creative design and operational execution
Plan and manage the visibility investment budget
track spend vs. plan and identify cost optimization opportunities
Define and monitor KPIs for design output quality, project turnaround time, and in-store compliance

Requirements

Bachelor's degree or higher in Graphic Design, Industrial Design, Visual Communication, or a related field
Minimum 5–7 years of experience in retail display design, shopper marketing, or visual merchandising — preferably within an FMCG, retail, or agency environment
Proven track record of managing end-to-end design and production projects, including structural and 3D display design
Hands-on experience working with Modern Trade accounts (Big C, Lotus's, Makro, etc.)
Demonstrated ability to manage vendors, production budgets, and cross-functional stakeholders
At least 2 years of team leadership experience
Adobe Creative Suite: Illustrator (Ai), Photoshop (Ps), InDesign (Id) — Advanced level
3D & Structural Design: SketchUp and/or AutoCAD for display unit engineering
Digital Design & Prototyping: Figma or Canva for concept communication and stakeholder presentations
Strong understanding of print production, material specifications, and structural fabrication processes
Business Acumen: Ability to connect design decisions to commercial outcomes (sell-out, visibility share, conversion)
Creative Problem Solving: Transforms constraints (budget, space, channel requirements) into elegant design solutions
Project Management: Organized, deadline-driven, and capable of managing multiple projects in parallel
Communication & Influence: Confident in presenting design concepts to commercial and senior stakeholders
Attention to Detail: Uncompromising standards in design quality and production accuracy

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In-store Visibility & Design Lead

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