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The Hybrid Immunization Specialist (IS) plays a pivotal role in driving healthcare provider (HCP) engagement and vaccine uptake across Adult and Pediatric customers. The IS educates HCPs and their office staff on disease prevention and GSK’s vaccine portfolio, effectively communicating clinical value and supporting vaccination goals. The role requires strong customer engagement skills, scientific fluency, and the ability to translate clinical data into meaningful conversations that drive immunization impact.
Job Responsibility:
Drive HCP Demand and Communicate Product Value
Engage HCPs across pediatric, internal medicine, family practice and health departments to communicate the clinical value and benefits of GSK vaccines using approved materials
Build and maintain deep expertise in vaccine therapeutic areas, GSK products and competitors
Support peer-to-peer educational programs, conventions, and speaker events to enhance vaccine awareness and recommendation
Customer Engagement and Pull through
Tailor engagement strategies based on local practice dynamics and HCP/account needs
Ensure pull through across pediatric and adult segments for both private and public vaccination, including stocking, in-office vaccination and/or a strong referral process
Partner with Vaccine Account Managers to drive product pull through within Public Awardees, Health Systems and other contracted accounts, following customer engagement guidelines as provided by customers or Account Managers
Influence the uptake of publicly funded vaccines by engaging with HCPs/staff and health department & VFC program managers, and develop knowledge of their immunization goals and funding cycles
Support accounts with their ordering and inventory management needs as appropriate
Work with Account managers to appropriately educate/communicate HCPs/staff on HS policies
Identify and address barriers to contract execution and utilization, providing actionable feedback