Illustration Artist Job at Gameloft (Bucharest)

Job Description

The Marketing Illustrator Artist in the Creative Agency team plays a pivotal role in creating high-quality illustrations and marketing assets to support promotional campaigns for various games. This includes developing unique and visually appealing artwork for digital channels (user acquisition ads, social media, cross-promotions), as well as print materials such as posters, flyers, event graphics, and branded merchandise. The role requires close collaboration with Product Managers, User Acquisition teams, and Live Ops Managers while ensuring consistency with the game’s artistic vision and brand identity. The Illustrator Artist combines creativity and technical expertise to deliver assets that captivate audiences and enhance the overall marketing. Working under the guidance of the Creative Agency Lead, the designer brings creativity, precision, and innovation to every project.

Job Responsibility

The Marketing Illustrator Artist in the Creative Agency team plays a pivotal role in creating high-quality illustrations and marketing assets to support promotional campaigns for various games
This includes developing unique and visually appealing artwork for digital channels (user acquisition ads, social media, cross-promotions), as well as print materials such as posters, flyers, event graphics, and branded merchandise
The role requires close collaboration with Product Managers, User Acquisition teams, and Live Ops Managers while ensuring consistency with the game’s artistic vision and brand identity
The Illustrator Artist combines creativity and technical expertise to deliver assets that captivate audiences and enhance the overall marketing
Working under the guidance of the Creative Agency Lead, the designer brings creativity, precision, and innovation to every project

Requirements

Create high-quality illustrations for various marketing purposes, including banners, social media visuals, app store imagery, and promotional materials
Design adapt illustrative assets for in-game marketing content, such as splash screens, event banners, and themed icons
Develop creative assets for cross-promotions, user acquisition campaigns, and advertising platforms
Create branding materials, such as logos, infographics, presentations, and event-specific designs like posters and merchandise
Ensure all designs and illustrations are optimized for their intended platform or format, including print and digital channels
Able to use and combine the technical skills, creativity and attention to detail to adapt to diverse styles and project needs
Incorporate client feedback (lead/internal teams/licensor) and ensure revisions are completed on spec and on time
Adapt quickly to feedback from stakeholders, including marketing, legal, and licensing teams, ensuring the final product aligns with requirements
Participate in meetings and consistently contribute fresh, creative ideas
Provide input into the creative direction, shaping the overall narrative and tone of 2D assets
Learn and adhere to artistic, IP, and licensing guidelines
Ensure brand consistency across 2D materials, maintaining a cohesive visual and narrative style across campaigns and platforms
Ensure final deliverables meet quality standards and are delivered on time
Manage and organize design files, ensuring they are easily accessible and properly archived for future use
Prepare final deliverables in various formats, ready for deployment across platforms like social media, app stores, or print
Monitor the performance of static ads and collaborate with internal teams to improve results by providing insights and recommendations
Stay updated on industry trends, design tools, and emerging technologies to bring innovative techniques to the projects
Propose creative solutions to improve the quality and engagement of marketing materials
Respect delivery deadlines
Ensure that creatives adhere to the high quality standards
Maintain the highest standards of professionalism with regard to the team and clients

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