IAM Lead - Customer

We are seeking a Customer Identity Lead with expertise in AD B2C to lead the strategy, design, and execution of our Customer Identity and Access Management (CIAM) capability across all digital retail channels. You will play a key role in delivering secure, personalised, and seamless identity experiences for millions of customers interacting with our eCommerce platform, mobile apps, loyalty programs, and in-store services. In this role, you’ll oversee the management of our ADB2C platform, enabling modern authentication flows, integrating identity into customer journeys, and aligning with data privacy and compliance requirements. You’ll work closely with product, security, marketing, and engineering teams to create a frictionless identity layer that supports scalable customer engagement to deliver unified identity, consent, and profile data to drive personalized customer engagement, as well as planning and leading the next phase of the journey transitioning to Entra External ID and beyond.