Hybrid Strategist

The Strategist, together with the internal team, works hand-in-hand with the clients’ marketing department and creative agency to ensure the development of effective and unique media campaigns. The strategist is to immerse themselves within the clients business gaining an acute understanding of the client’s needs and goals, as well as the brands’ customers, in order to provide clear and consistent input into the media strategy. Based on given objectives, the strategist applies their knowledge of media and communication platforms to identify the most appropriate vehicles for building awareness of a client’s brand.