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We are looking for a highly analytical and detail driven HVC Performance Manager to join our High Value Customer team. This is a pivotal role supporting the performance of our most valuable players, providing insight, reporting, and commercial analysis that directly influences decision-making across the business. You will work closely with our HVC hosts and senior stakeholders, helping to ensure we maximise player value, optimise reinvestment, and deliver exceptional VIP experiences.
Job Responsibility:
Process and document HVC applications for approval and record and notify outcomes
Continually monitor the renewal status of all HVC customers and initiate reviews and updates with local casino teams as appropriate
Managing the onboarding, regular review and offboarding of players within the HVC programme ensuring eligibility criteria are met
Create, upload, assign and manage Customer Relations tasks into XCM
Delivering post event and campaign analysis, measuring ROI and impact
Act 2005 and adhere to all relevant industry regulations, including all aspects of compliance
Understand and abide by the Gambling Commission HVC industry’s guidance and MGUK HVC policy and procedures and effectively inform customers of changes to the HVC programme when necessary
Working with internal systems and BI tools to extract, analyse, and present data clearly
Monitoring reinvestment and promotional spend, ensuring alignment with commercial targets
Plan, implement and evaluate VIP experiences and promotions
Support the HVC team members in delivering exceptional VIP experiences
Ensure any activities undertaken fulfil the licensing objectives set out in the Gambling
Identifying opportunities to improve player engagement, retention, and profitability