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Airbnb is seeking a creative, strategic, and detail-driven Host Communications Editorial Lead to develop scaled communications and campaigns for home, experience, and service hosts. You’ll blend editorial strategy, deep writing and editing expertise, and an insights-driven approach to deliver actionable, engaging content across formats, including articles, emails, and in-product education.
Job Responsibility:
Transform strategic direction, research, and company goals into impactful and on-brand content
Write clear and concise copy in all formats and across multiple product touchpoints, including articles, email, in-product education and microcopy, landing pages, and social posts
Lead cross-team editorial projects from idea to launch, creating engaging content that supports Airbnb’s business priorities and the host experience
Pioneer new content frameworks and formats that drive adoption and outcomes
Define and uphold content principles, content systems, messaging frameworks, and style guides that scale globally
Bring an audience-first approach and serve as a trusted writing expert and advocate for hosts
Communicate efficiently and partner with strategists and cross-functional teams to define content objectives and editorial approach
Build alignment and drive consensus with cross-functional stakeholders, including product, legal, and policy teams, on content recommendations
Collaborate with marketing, UX writing, and Help Center teams to ensure a consistent and singular Airbnb voice
Interview hosts, product teams, and other stakeholders
Leverage analytics to understand reach, engagement, and host outcomes, and drive continuous content improvement
Requirements:
10+ years of writing experience in marketing, communications, UX writing, or content design, preferably on in-house teams at global brands
Exceptional writing, editing, and communication skills
Experience working on UX-focused product writing and proficiency in Figma preferred
Solid understanding of user research methodologies, A/B testing, and experimentation to inform creative solutions preferred
Demonstrated success working with and presenting to executive teams
Proven ability to anticipate and influence business challenges, influence senior stakeholders, and align editorial strategy with product roadmap
Highly organized, detail-oriented, and capable of managing multiple complex projects simultaneously
Experience managing end-to-end content production, including coordinating with other teams
Creative thinker and self-starter with a strong bias for action
Ability to navigate ambiguity and work in an agile content development environment
Operational fluency working with AI tools and platforms
Passion for Airbnb’s brand, mission, and core values
A CURRENT WRITING PORTFOLIO IS REQUIRED FOR EACH APPLICANT
Nice to have:
Experience working on UX-focused product writing and proficiency in Figma
Solid understanding of user research methodologies, A/B testing, and experimentation to inform creative solutions