Horticultural Content Creator Job at Immediate Media Co (London)

Job Description

As a Horticultural Content Creator, you will be a dedicated, skilled gardener who is also a confident creator across both the written word and video — someone who can produce two to three written pieces a week and appear on camera, moving fluently between a magazine feature, a web guide and a YouTube script without sacrificing accuracy, depth or craft. Above all, it's a role for someone for whom gardening is a genuine vocation: not a subject they cover, but something they do. That kind of expertise comes only from years of hands-on experience — and it's what makes every piece, written or filmed, worth the audience's time.

Job Responsibility

Produce two to three pieces of horticultural content per week across print, digital and off-platform channels — practical guides, seasonal advice, plant profiles, how-tos and news-led pieces — adapting tone, depth and format for audiences from the seasoned exhibitor to the first-time windowsill grower
Contribute longer-form magazine features under the editor's direction, reflecting the depth the GW print audience expects
Produce strong written assets to accompany video output — web articles, summaries and guides — supporting the brand's multiplatform model
Plan, script and present horticultural video for YouTube and social, bringing practical authority and a warm, credible on-camera presence
Mine Gardeners' World's extensive content archive for fresh, engaging video formats
Plan written and video output together so the two reinforce each other rather than duplicate effort
Contribute to the Gardeners' World podcast, particularly future team-based formats, and help develop stories, guests and themes that work across podcast and print in collaboration with the podcast editor
Work closely with the editorial team to plan and deliver content against seasonal and strategic priorities, and help develop new formats that resonate with both established and newer audiences
Represent the Gardeners' World voice consistently across all output, in line with editorial guidelines and brand values

Requirements

Horticultural training to Level 3 or equivalent (e.g. RHS Level 3, a relevant degree or demonstrably equivalent practical qualification)
Extensive practical gardening experience — the kind immediately evident in the specificity of the work
Strong, versatile writing skills, with a portfolio showing confident writing for both print and digital, produced consistently and at volume without sacrificing craft
A natural editorial thinker who understands the difference between a magazine feature, a web guide and a social caption, and adapts voice accordingly
Confidence on camera, or clear evidence of growing into it — comfortable presenting, being coached and developing a presenter voice
A collaborative team player, generous with their knowledge and as happy supporting a colleague's piece as leading their own, across both formats
The ability to manage multiple deadlines and output streams at once, working independently and within a close-knit team
An open, enthusiastic approach to new tools and ways of working, including the growing role of AI in editorial production

Nice to have

Experience in an editorial environment — print, digital or broadcast
Familiarity with SEO and writing for web audiences
Experience of video, social or podcast content creation, and comfort behind a microphone
An existing social or YouTube presence with a gardening audience

What we offer

A relaxed working environment with regular socials including a summer festival
Supportive well-being initiatives and benefits, talks & workshops, and Mental Health First aiders & Champions
25 days holiday plus a day for your birthday
Tailored training and development through both our inhouse learning platform and LinkedIn Learning
A progressive and transparent culture focused on your development
Flexible / hybrid working plus early finish Fridays
Cycle to work scheme
Enhanced Family Policies including paternity, adoption and surrogacy leave
Competitive pension plans and Life Assurance
A newly renovated modern office with lots of collaborative spaces

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Horticultural Content Creator

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