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As a Senior Business Support Manager supporting the Mortgage business, this role is responsible leading internal sales communications, colleague engagement, and change management to support transformation initiatives and adoption of new ways of working. This role plays a critical part in evolving the operating model by supporting key functional areas including Sales Strategy, Process Optimization, Sales Enablement, Analytics, Change Management, Talent Development, and Platform Delivery. This may cover activities such as facilities, space planning and moves, systems development and support. The incumbents decisions are generally guided by policies resources and business plans, and she / he may receive moderate guidance from a manager. Incumbents may also be responsible for budgeting, forecasting, and monitoring the infrastructure area costs and may also be involved in strategic business planning and change management initiatives. Liaising with the other business areas such as human resources, legal & compliance, and operations may also be an integral part of the role. Guided by department policies, resource requirements, budgets and the business, the incumbent is responsible for the oversight and strategic management of the sales strategy to support execution, develop sales tools, and enable field performance through training and coaching support. In conjunction with Division Management the incumbent brings all deliverables to implementation in an agreed schedule, facilitating Retail and Virtual loan officer's marketing efforts to their current 'book-of-business' across social media, email, and other digital platforms. The incumbent oversees all Business Unit Manager duties for the business as well as manage aspects of the HR function and space planning to support the department.
Job Responsibility
Lead mortgage-aligned marketing strategy, including development of integrated campaigns, creative assets, and customer-segment-focused messaging
Partner with Sales Strategy to support execution, develop sales tools, and enable field performance through training and coaching support
Drive end-to-end campaign orchestration and optimize marketing and sales processes, including CRM (Salesforce) enhancements
Deliver management reporting, dashboards, and actionable insights to inform strategy, improve performance, and optimize ROI
Lead internal communications, colleague engagement, and change management to support transformation initiatives and adoption of new ways of working
Support onboarding, training, and career development initiatives while managing tools, platforms, and key programs (e.g., pricing, vendors, audit readiness)
Requirements
7+ years of experience in marketing strategy, sales enablement, or business operations within financial services or a regulated industry
Proven experience aligning marketing strategy with sales execution and business transformation initiatives
Strong cross-functional leadership experience across sales, product, analytics, risk, and operations
Demonstrated ability to integrate marketing, analytics, and operational processes to drive performance improvement
Experience with CRM platforms (e.g., Salesforce), campaign orchestration, and marketing workflow tools
Experience supporting or driving change management and organizational transformation efforts
Strong analytical and problem-solving skills with ability to translate insights into actionable strategies
Experience managing vendors, audits, and governance processes
Nice to have
Mortgage or lending industry experience with understanding of sales models (Retail, Consumer Direct/VLO)
Experience supporting sales enablement or sales strategy functions within a matrixed organization
Familiarity with mortgage origination platforms, pricing tools, and marketing technologies
Experience developing training programs, onboarding frameworks, or career pathing initiatives
Demonstrated success improving sales productivity, marketing effectiveness, or operational efficiency
Experience supporting large-scale transformation initiatives or operating model redesign