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As an HFB Leader, you own and lead your Home Furnishing Business area, with full responsibility for developing the selling approach, defining the commercial strategy, and driving sustainable growth and profitability. You will lead the Home Furnishing Business areas of Children's IKEA, Lighting, and Bedroom and Bathroom textiles. With a strong outside-in perspective, you continuously assess the market, customer expectations, and competitive landscape to ensure IKEA remains relevant, inspiring, and competitive.
Job Responsibility
Drive business growth and increase market share by translating customer needs and insights into impactful commercial actions
Own and lead your HFB area, including sales strategy, range, pricing, and commercial activities across all channels
Analyze performance, build forecasts, and make data-driven decisions to secure results and act on deviations
Monitor competitors and market trends to ensure we stay relevant and competitive
Develop and implement commercial offers that improve customer experience and conversion
Inspire and develop colleagues across the organization to strengthen selling competence
Collaborate cross-functionally to create a seamless multichannel customer journey
Leading matrix of shop keepers down on the shop floor to maximize the commercial potentials within your areas
Challenge the status quo by bringing new ideas and ways of working to continuously improve the business
Requirements
Strong experience within category management and/or commercial business development
Proven experience from retail
Solid analytical skills and the ability to translate data into actions
Experience in project management and driving initiatives end-to-end
A strong understanding of the local market, customers, and competitors
An outside-in perspective with a clear focus on customer needs
A passion for creating growth and increasing market share
The ability to lead business through collaboration