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Drive sustainable category growth by translating shopper, customer, and channel insights into clear Category Growth Strategies (CGS/CCGS) and retailer-ready plans—including omnichannel category strategy, objective assortment & space optimization, and shelf/e-shelf design—while creating compelling selling stories and ensuring the right channel- and customer-fit for innovation landing and planogram strategies.
Job Responsibility:
Category Growth Strategies (CGS / CCGS): Localize CGS/CCGS into channel- and customer-specific strategies (MT, GT, Minimarket, HSM)
Create customer-facing category strategy packs and selling stories to support IBP and JBP discussions
Act as the voice of customer, channel, and shopper, translating insights into clear strategic choices and actions
Category Growth Management: Identify, align, and quantify category value drivers (CVDs) and prioritize growth levers by channel/customer