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Home Care Indonesia Deputy Category Strategy Insight Manager - Fabric Expert

Indonesia, Banten · Job Posted March 05, 2026
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Job Description

Drive sustainable category growth by translating shopper, customer, and channel insights into clear Category Growth Strategies (CGS/CCGS) and retailer-ready plans—including omnichannel category strategy, objective assortment & space optimization, and shelf/e-shelf design—while creating compelling selling stories and ensuring the right channel- and customer-fit for innovation landing and planogram strategies.

Job Responsibility

  • Category Growth Strategies (CGS / CCGS): Localize CGS/CCGS into channel- and customer-specific strategies (MT, GT, Minimarket, HSM)
  • Create customer-facing category strategy packs and selling stories to support IBP and JBP discussions
  • Act as the voice of customer, channel, and shopper, translating insights into clear strategic choices and actions
  • Category Growth Management: Identify, align, and quantify category value drivers (CVDs) and prioritize growth levers by channel/customer
  • Deliver insight-driven shelf & e-shelf design principles (navigation, blocking, price ladder, pack roles)
  • Own objective assortment optimization (hero SKUs, delist/replace, range architecture) to improve conversion and productivity
  • Lead space planning and merchandising recommendations to maximize shelf productivity and shopper experience (incl. NRM levers where relevant)
  • Innovation / D4C / D4R: Ensure innovation pipeline is aligned upfront to CGS (right segment, pack-price, channel role)
  • Create innovation selling stories and define fit-for-channel & customer landing plans (assortment placement, shelving, visibility, rollout sequencing)
  • Capability Building: Contribute as a key member of the internal Category/Shopper CoP by building tools, templates, and best practices
  • Upskill stakeholders on category strategy thinking, planogram principles, and insight-to-execution ways of working
  • Business Focus Areas (as assigned): Own specific strategic programs/brands (e.g., TDP) including performance tracking, insights, and action plans

Requirements

  • 4–6 years in Category Management, Trade Marketing, or FMCG Insights
  • Strong analytical background (Nielsen, Kantar, POS data)
  • Skilled in negotiation support, portfolio/channel strategy, and planogram execution
  • Proficiency in Excel, PowerPoint, and visualization tools (Power BI/Tableau)
  • Analytical Rigor – Translate data into actionable growth insights
  • Strategic Agility – Forward-looking channel & portfolio planning
  • Storytelling & Influence – Build persuasive, insight-led cases
  • Execution Excellence – Deliver listings, planograms, and shelf compliance
  • Collaboration & Leadership – Build trust across functions and with retailers
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