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Home Care Greater Asia Consumer Insights Lead

Vietnam, Ho Chi Minh City · Job Posted July 03, 2026
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Job Description

Job Description: Consumer Insights Director, Home Care Greater Asia Job Title: Consumer Insights Director, Home Care Greater Asia Work level: WL3X Reporting Lines: Consumer Insights Head, Home Care Location: Ho Chi Minh City, Vietnam Purpose of the Role The Consumer Insights Director is responsible for driving sustainable growth across Home Care Greater Asia through deep consumer, shopper and market understanding, translating insights into actionable strategies that shape brand growth, innovation, portfolio choices and business decisions. As a member of the Home Care Greater Asia Leadership Team, the role partners closely with Marketing, Commercial, Finance, Supply Chain and R&D leaders to identify growth opportunities, inform strategic choices and ensure the voice of the consumer is embedded in decision making across the business. Personal qualities would include a track record of driving for business impact and growth, confidence to bring a future point of view into decision making, foresight of where the consumer is moving in 5-10 years and related opportunities for future growth, transforming insights in the AI age, team leadership and development across different geographic locations, ability to lead and guide regional/global partner agencies.

Job Responsibility

  • Lead Consumer & Market Insights Agenda
  • Shape Growth Strategy & Business Decisions
  • Drive Advanced Analytics & Future-Fit Capabilities
  • Build Organizational Capability

Requirements

  • 15+ years of experience in Consumer Insights, Category Growth, Strategy or related disciplines
  • Strong FMCG experience with proven business impact
  • Deep understanding of consumer behaviour, category dynamics and growth drivers
  • Strong strategic thinking and analytical capability
  • Experience influencing senior leadership teams
  • Regional or multi-country leadership experience
  • Experience integrating insights into business and growth strategies
  • Exposure to advanced analytics, AI and data-driven business models
  • Experience leading cross-functional transformation initiatives

Nice to have

  • Regional or multi-country leadership experience
  • Experience integrating insights into business and growth strategies
  • Exposure to advanced analytics, AI and data-driven business models
  • Experience leading cross-functional transformation initiatives

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