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Unilever is the place where you can bring your purpose to life with the work that you do – creating a better business and a better world. You will work on brands that are loved and improve the lives of our consumers and the communities around us. You will lead innovations, big and small, that will make our business win and grow. You will learn from brilliant business leaders and colleagues who provide mentorship and inspiration so that you can become a better you. Main Job Purpose: The Channel Strategy and Shopper Marketing Manager delivers consistent, competitive, and profitable growth by translating the Home Care brand strategies into holistic category growth programs across MT and DT channels. This requires an in-depth understanding of category-channel portfolio opportunities and competitiveness, that leads to the development and deployment of strong shopper and trade marketing programs activating the 4Ps (product, price, place, promo) that considers category trends/ opportunities, shopper needs, and retailer/channel priorities, while ensuring investment efficiency.
Job Responsibility
Develop and deploy category growth strategy for MT and DT channels, including a comprehensive distribution strategy across the eRTM, based on category data, shopper insights, and retailer/channel opportunities and landing Design4Channel programs and activations
Develop and deploy robust category commercial plans and define right investment model to deliver competitive and profitable business results in key MT and DT channels
Defines category channel execution blueprint to ensure our brands reach and win shoppers at both the physical and digital shelves
Brings the voice of the shoppers and/or retailers into the country business unit, to ensure plans are designed for channel, esp in terms of portfolio and deployment plans
Collaborates with cross-functional teams across marketing, sales, supply chain and finance to drive category-channel growth agenda internally in Unilever
Shopper- and consumer-obsessed: strives to understand consumers and shoppers to know the right triggers and barriers to drive behavioural change
Data-driven creator: doesn’t just analyse data, but is able to translate data into actionable insights to create category growth programs with channels and retailers
Curious about the unknown and finds proactive ways to learn and upskill, unlock new ways of doing things or new approaches to old processes to lead to pioneering executions
Business acumen and ownership mindset: understands key levers to deliver business results and takes ownership of results
Project Management and Communication skills: able to manage project networks, can clearly and effectively communicate and collaborate with cross-functional partners to land projects and shared objectives OTIF
Strategic influencing: able to drive category agenda with different high-level stakeholders and partners to deliver business objectives